Mobile Marketing: 3 Decks on What You Need to Know
July 8, 2015
Mobile isn’t the future anymore -- it’s the present. According to "Queen of the Internet" Mary Meeker and her 2015 Internet Trends Report, mobile usage has grown to almost 3 hours per day for the average American adult. Compare this to the less than 1/3 of an hour Americans spent on mobile in 2008, and it’s easy to see why marketers everywhere should be paying attention.
As mobile devices become increasingly dependable and effective, it becomes all the more important that companies and marketers understand how mobile can work for them -- and how it differs from desktop. These 3 decks lend insight into the ever-evolving world of mobile so you can align with your consumers’ habits and make the most of the latests trends.
Mobile Usage Trends of 2015
Just a decade ago, mobile usage remained limited to calls, texts and limited internet access -- if you were lucky. Since then, our mobile habits have expanded and evolved along with the gadgets. 10 percent of Americans rely on mobile as their sole source of internet at home, and 87 percent of millennials say their phone never leaves their side. This deck will help you understand the latest of these habits so you can target content efficiently.
Mobile Metrics 101
As users continue to shift toward mobile, it has become increasingly important to understand the data and analytics behind mobile web pages and apps. This deck outlines the most important tools and metrics for mobile insights, while also explaining how they differ from desktop analytics.
Mobilegeddon...Or Is It?
In April, Google rolled out an update that benefitted mobile-friendly websites. While some referred to the change as “mobilegeddon,” the change actually presents opportunity for those willing to put in the work to optimize for mobile. This deck outlines how to adapt for search engines that favor mobile.