The Best of Cannes Lions 2015

June 26, 2015

cannes-blogThe biggest names in advertising and marketing gathered along the French Riviera this week for the annual Cannes Lions International Festival of Creativity.  The year's best campaigns were celebrated, while creative leaders from Airbnb's CMO to Marilyn Manson shared their secrets for making a splash in today's crowded media world. What were the takeaway trends this year? Who stole the show (other than Kim Kardashian)? Here are highlights:

Technology + Creativity

One of the biggest trends to emerge this year was brands leveraging technology and data to spur creativity, according to The Hub Institute. Indeed, Silicon Valley had a much larger presence at Cannes this year. Here's how top companies like Volvo and Huggies are leading the way in tech-intelligent advertising:

Integrating Wearables Into Your Digital Strategy
Some say wearable devices will soon replace our cell phones. What does that mean for marketers? It's complicated, says ironSource's Chris Cunningham, who gave the speech "The Paradox of Wearables: More Receptive, But More Limited." Here's how marketers should tackle wearables:

The Science Behind Creating a Lasting Impression
There's neuroscience to creating a memory. Dr. Itiel Dror, a University College London cognitive neuroscientist, led a session with BrandOpus CEO Nir Wegrzyn on how exactly to make that lasting impression -- and ultimately influence consumer behavior. These are the three things you need to do:

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Photo: Richard Bord/Getty Images