How to Turn Your Bullet Points Into Visually-Engaging Elements

May 5, 2015

how-to-redesign-your-bullet-points copy bLOGProfessional designers will advise against ever using bullet points in a deck: Bullet points act like bullets -- they kill your presentation. However, this mentality can change if you transform your bullet points into a visual component of your presentation.

Below you will find 5 specific alternatives my team put together.

Let’s dive in.

Sample 1 (Before)  

bullet points

Sample 1 (After)

bullet points ethos3

Lesson: In the case of this slide, opt for a darker color and sans serif font. In addition, by subtracting the clip art and adding photos, you can add more value to the three main points.

Sample 2 (Before)  

bullet points creative

Sample 2 (After)

bullet points presentation

Lesson: Harness the power of iconography. Here, you’ll notice that the bullets were replaced entirely with icons. In addition, the header font size was increased and a darker background color was added.

Sample 3 (Before)  

bullet points powerpoint

Sample 3 (After)

bullet points design

Lesson: Again, it’s always going to be in your best interest to remove anything that resembles clip art. If you insist on keeping bright colors, you can accomplish this task by the use of photography and colored overlays.

Sample 4 (Before)

bullet points presentation design

Sample 4 (After)

bullet points presentations

Lesson: In this scenario, the yellow background was removed and a stock photo was maximized to fill the screen. All typography was given a color bar accent and enlarged.

Sample 5 (Before)

bullet points example

Sample 5 (After)

bullet points slideshare

Lesson: Content compartmentalization is always a strong approach. Here, the content was migrated into easy-to-read boxes. It’s much more vibrant than the stacked bullet points on the left.

As previously stated, bullets are not my favorite. But, if you try any of these options you should be a bit more empowered to win the hearts and minds of your audience.

Author Bio

Scott Schwertly is the author of How to Be a Presentation God and CEO ofEthos3, a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 500 companies to branded individuals like Guy Kawasaki. If Scott is not working with his team building presentations, you will find him in the pool, on the bike, or on a long run. Scott lives in Nashville, TN with his wife and three dogs. He has a B.A. and M.B.A. from Harding University.

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