10 Top Marketers to Follow on SlideShare

April 22, 2015

shutterstock_220261759-blogEveryone seems to be in the game of content marketing these days. Who are the stars and who's doing it best?

Here are 10 great marketers on SlideShare who've published some of their best tips and advice for gaining attention online. Follow our Content Marketing Page for more expert advice.

Jay Baer

The New York Times best-selling author and President of social media and content marketing consultancy Convince and Convert explains how to create a winning social media strategy in just 8 steps. Among them? Build an arc and measure behavior, not just data.

Michael Brenner

Michael Brenner, who serves as head strategist at content marketing platform NewsCred, and who was formerly the VP of Marketing at SAP, has more than 20 years of experience under his belt. In his most popular deck, Brenner shares “the content marketing imperative” you must know, and how to use storytelling to reach your audience.

Rand Fishkin

Moz co-founder Rand Fishkin is no stranger to the world of content marketing. His most popular deck -- Why Content Marketing Fails -- has raked in nearly 900,000 views and explains in a humorous way why your content marketing strategy is failing -- and how to fix it.

Ann Handley

Chief Marketing Officer of the very popular site MarketingProfs, Ann Handley has been recognized by ForbesWoman as one of the top 20 women bloggers. Looking to reach this kind of content marketing success? Her most popular content marketing deck -- which is only one slide -- provides a chart of the roles and responsibilities organizations need for their content team.

Kyle Lacy

Kyle Lacy, who leads marketing strategy at OpenView Ventures and who has authored books including “Twitter Marketing for Dummies,” is no stranger to the power of content. In his most popular deck, Lacy tackles how to increase revenue using email, mobile and social -- a powerful trifecta, indeed!

Ian Lurie

Internet marketer Ian Lurie has amassed more than 1 million views on SlideShare (he must be doing something right!). His most popular deck is geared towards entrepreneurs, but that doesn’t mean we can’t all take away lessons to apply to our content. Among his lessons? Learn the sh#t out of everything; set clear, measurable goals for yourself and others; and change is good -- until it’s not.

Pam Moore

Pam Moore has been named a top 10 social media power influencer by Forbes and is the CEO and founder of Marketing Nutz. Staying true to her company name, Moore shares 34 social media truths you need to know “in a nutshell” to help you reach your business goals.

Lee Odden

TopRank Online Marketing founder Lee Odden is an international speaker who has shared his expertise at conferences like Content Marketing World, Social Media Marketing World and PRSA. In his SlideShare e-book, Odden gathers 29 content marketing secrets from the experts -- and distills them in an engaging format fit for a spy.

Joe Pulizzi

Content Marketing Institute founder Joe Pulizzi is no stranger to the world of content marketing (heck, the phrase is even in his company name!). He has shared a wealth of content marketing gold, but his most popular deck shares 7 epic content marketing insights. They include how to create your mission statement to case studies from P&G, Minecraft and more.

Todd Wheatland

Todd Wheatland, author of “The Marketer’s Guide to SlideShare,” is head of strategy at global digital content marketing agency King Content. In one of his decks on social media, Wheatland shares how you can leverage the various platforms in the workplace to become a “smart company.”

READ MORE: 3 Must-Read Decks on Content Marketing

Photo: Shutterstock/patpitchaya

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