The Power of Singular Thinking for Your Next Presentation

January 26, 2015

the-power-of-singular-thinking-cover-blogAs I write this post, I’m looking up at my walls in amazement. I have a collection of several different pieces, all done by amazing artists, illustrators, and painters. I think to myself, “Dang. I wish I was creative like that.” The thing is, though, that it’s entirely possible: We are all creative.


With any piece of artwork, whether it be a painting, a drawing, or in the case of our discussion here, a presentation, we can quickly become intimidated because we focus too much on the end result and fail to start. We strive to be creative, but never make the effort to begin.


The most difficult element of any presentation is always going to be the content. You can call it the story, the narrative, the message – these are what trigger frustration and procrastination.

To fight this tendency, you need to harness the power of singular thinking when tackling your next presentation. Instead of trying to rack your brain with a plethora of different creative ideas, just narrow in on one main idea and see where it will take you. I’ll give you an example utilizing a plane.

It started with a plane.

Now, that your focus is on the plane, where can you go next with it?

In Seat 7A, we find a man named Tom.

So, is this a potential love story or maybe the beginning of a narrative for something else?

Next to him, sits a woman.


Next to him, lies a gun.

Singular thinking opens up many different creative directions. I’ll give you one more example (just watch the first 37 seconds). This is from the movie, We Are Marshall.

The same singularity occurs, except this time it utilizes a river to kick off the story.

Where this gets really beautiful is that this approach not only works for creative storytelling like the above but in presentations as well. Below, you will find a sample of how this works in a slide-based environment.










The grand lesson: Utilize singularity to birth some amazing and creative presentation narratives. You’ll be amazed where it takes you.

Author Bio

Scott Schwertly is the author of How to Be a Presentation God and CEO ofEthos3, a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 500 companies to branded individuals like Guy Kawasaki. If Scott is not working with his team building presentations, you will find him in the pool, on the bike, or on a long run. Scott lives in Nashville, TN with his wife and three dogs. He has a B.A. and M.B.A. from Harding University.

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