Want To Be An Entrepreneur? First Read These 3 Decks, Says Guy Kawasaki
December 12, 2014
Many of us aspire to strike it out on our own and start an independent business. What do we really need to know before taking that big leap? Guy Kawasaki certainly knows a thing or two about launching your own business. The author of "The Art of the Start" has founded and funded many companies, and now he’s the chief evangelist at online graphics-design startup Canva.
Kawasaki shared with us the three SlideShares he thinks every entrepreneur (or aspiring entrepreneur) needs to read:
The Right Way to Craft a Presentation
Presentations are still the main form of business communication -- and you won't be able to succeed without clear and engaging communication to potential investors, employees, customers and more. Kawasaki recommends following the advice of communication expert Garr Reyonlds when it comes to creating a pitch deck and other business presentations. This deck by Reynolds shows real-life examples of how slide design can transform and amplify a message. "I wish everyone would embrace his minimalist approach to presentations," Kawasaki says.
Secrets to Successful Funding
Most entrepreneurs will need outside funding from investors. How do you navigate the VC world? There are many misconceptions about startup funding, which Greylock Partners investor Reid Hoffman outlines in this deck. "Most investor pitches perpetuate roughly seven of these seven myths,” Kawasaki says. "Listen to Reid."
Template for Customer Success
A successful company doesn't exist without customers. So understanding your buyer personas is critical to building a customer base. (Don't know what a buying persona is? Don't worry -- neither did Kawasaki before he read this Hubspot deck.) “It’s well organized, educational, and practical,” he says of the deck, which includes a template for mapping out your own personas.
Photo courtesy of Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.