5 Fresh Content Marketing Ideas for Presentations

October 6, 2014

It’s no secret that presentations are a powerful content format that can significantly enhance any content marketing strategy: They are media-rich, simple to share on social media, easy to embed in articles, and SEO-driving powerhouses that make mere blogging look like a Stone Age technique. Not sure where to begin? Here are five content ideas that work especially well for presentations.

1. Story-Based

Storytelling is a proven way to engage your readers. Not sure if your company, product, or idea has a story to tell? Consider a presentation that describes how your concept came to be, the obstacles you personally have faced, or even an interesting historical story that relates to your message in some core way.

As an example, take a look at this illustrated presentation, The Ethos3 Story, which was one of the winners of the SlideShare #MyStartupStory contest:

2. Instructional

Studies have shown that 65% of people are visual learners, which makes presentations an excellent place to share your knowledge with the world. What skills do you have that would interest your ideal customer or audience? If the instructions are too lengthy or complex for a presentation, consider adding a link to a longer eBook or post that gives the complete details.

For instance, here is an instructional presentation with brilliant content from Buffer, and presentation design from Ethos3:

3. Inspirational

Give your readers a pick-me-up with a presentation filled with helpful quotes, tips for self-improvement, stories that inspire, or even just a series of moving images. These can be topics related to your other content marketing efforts, or just something you feel your audience would enjoy.

Here is an example of an inspirational presentation that celebrates the planet we all call home.

4. Recycled

Existing content that you’ve created for blogs, eBooks, podcasts, and more can be repurposed for a presentation. Be sure to link the presentation back to the existing content. This can be a great way to refresh old content pieces that have been gathering dust on your website.

I am an especially big fan of this technique. Here is an example of a presentation repurposed from a long blog post about practicing for a presentation:

5. Timely

Pick news-related or trending topics where you can offer your unique insights. Make sure that you use plenty of keywords or hashtags wherever you share the presentation to get maximum views while the topic is still relevant.

“The Story of Martin Luther King Jr.” was uploaded to SlideShare several days before the Martin Luther King, Jr. holiday. Check it out here:

Presentations are a powerful content format because slides can be loaded with images, video, hyperlinks, audio and text. Harness the power of presentations by using one of the content suggestions listed above.

READ MORE: Weekend Reading: How to Implement a Winning Content Strategy (Best of #CSSummit)

Author Bio

Scott Schwertly is the author of How to Be a Presentation God and CEO of Ethos3, a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 500 companies to branded individuals like Guy Kawasaki. If Scott is not working with his team building presentations, you will find him in the pool, on the bike, or on a long run. Scott lives in Nashville, TN with his wife and three dogs. He has a B.A. and M.B.A. from Harding University.

Photo: Roobcio/Shutterstock