Weekend Reading: How to Implement a Winning Content Strategy (Best of #CSSummit)
August 22, 2014
If you're on SlideShare, you likely have some sort of content strategy. Indeed, "content strategy" is the hot term these days, whether you're trying to drive customer engagement, boost sales or brand yourself. But, like any strategy, there are many different variations and philosophies. How do you navigate through it all?
At this year's Content Strategy Summit earlier this week, some of the most knowledgeable content experts tackled big questions such as: How do you align your content with your company’s core values? Or, how can you untangle your content team’s workflow? And, how do you market yourself with this relatively new profession?
DEFINING "CONTENT STRATEGY"
Content strategy is a field that’s constantly evolving -- and as such, your expertise must constantly change, along with client expectations. Brand and content strategist Margot Bloomstein shares how to leverage this opportunity of growth and specialization:
WHEN CONTENT STRATEGISTS COME TOGETHER
When people join a project, they bring a lot more than their skills and intellect -- they bring their personalities, too. Here’s how to manage and leverage different types of people for your next content initiative:
HOW TO CLEAN UP THE CONTENT MESS
When you begin implementing content strategy, it’s likely you’ll hit a few (or more) roadblocks as you go from concept to implemented product. Don’t stress, though -- the content work you’re already doing can help improve your content workflow:
GETTING TO THE CORE OF IT ALL
To create an authentic voice and experience, content and design need to be at your core -- not just a commodity. Facebook Content Strategist Jonathon Colman takes you through how to create your core values, how to align them with your content and more: