Weekend Reading: What We Can Learn From the World Cup

July 11, 2014

With the World Cup coming to a close on Sunday, what key learnings can we take away? From marketing to setting up shop, there was a lot more going on at Brazil 2014 than just football. Here are some insights to carry beyond the field.

Marketing in the Moment

See how top brands like Nike, Beats and McDonald’s leveraged the World Cup to create five brilliant ads that promoted both the World Cup and their brand:

Brazil: Your Future Startup Base?

What’s beyond the walls of the World Cup stadium? It could be your next startup. Check out this 15-minute guide for everything you need to know to start a company in Brazil:

Reaching a Global Audience

The World Cup hasn’t been the only major sporting event this year -- we’ve also had the NBA Finals and Stanley Cup, among others. View the lessons learned from these major sporting events for reaching a global audience.