Weekend Reading: The Best of SXSW 2014

March 14, 2014

This week 50,000 creative minds transcended upon Austin for the annual South by Southwest festival. What were the hot topics? Did the next Big Idea take off, as Twitter did at SXSW a few years ago? What new trends and technologies should we put on our radars?

From Big Data and the future of social media to "idea vomiting" and hacking happiness -- and don't forget Google Chairman Eric Schmidt's keynote speech on privacy -- a whole wealth of topics were discussed.

Check out presentations from SXSW 2014 here. 

Did you speak or attend? Upload your SXSW deck here, and continue the conversation.

Here are a few presentations from the festival not to miss:

The Power of Persuasion

These days, countless apps aim to improve our everyday lives, whether it’s a fitness tool reminding us to exercise or a finance app telling you to save more. Recently, though, there has been a rise in a different technology -- one that influences us without us consciously knowing it. Find out how you can do this with your products, as well as how you might be being influenced on the receiving end.

A New World of Marketing

Instead of looking for new things to fix in marketing, let’s instead fix what’s already broken, says Brain Traffic CEO Kristina Halvorson. As her aptly-titled deck says, “Go Home Marketing, You Are Drunk.”

The “V” Word

“Viral” might just be the worst word that can come out of someone’s mouth, says space150. A look at why strategic planning and hard work will trump dumb luck and unrealistic expectations.

Creative Commons License
2014-03-11 South by Southwest 2014 by Gaelen is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://www.flickr.com/photos/gaelen/13098667663/.