Why Cognitive Load Theory Needs to be Applied to Every Presentation
March 3, 2014
Even if you are the most engaging speaker in the world, you won't have as big an impact without understanding cognitive load theory (CLT). This theory holds especially important when it comes to excelling in presentation design.
CLT is an instructional theory that states that our working memory is limited. In other words, our brains can only absorb so much information when new ideas are shared or presented to us.
It's created by three demands: intrinsic, extraneous and germane.
The Intrinsic Load
This load represents how difficult a topic or subject matter is to learn. Some pieces of information are easy to digest while other pieces of information can be far more complex. Your responsibility as the presenter is to always keep it simple, to keep your content memorable. You may be familiar with the term "chunking," or the breaking down of information. Utilize this technique.
Presentation Tip: When thinking about items like charts and diagrams, break them down into bite-size pieces by using builds and transitions to show how everything comes together.
The Extraneous Load
The extraneous load refers to how information is presented to someone. As a presenter, you have control over the extraneous load. For instance, I can show you a circle or instead try to verbalize what a circle looks like, which would be a far more difficult task. Remember, the human brain prefers spatial, visual learning.
Presentation Tip: Learn how to use visuals correctly and aptly when presenting. Make sure your visuals support the message you are trying to convey.
The Germane Load
Malcolm Gladwell and others have shared the idea that it takes 10,000 hours to master a skill. The connections, processes and building blocks that take place in our brains to develop this level of expertise are the germane load.
Presentation Tip: Make sure your choice of content and imagery "connects the dots" for your viewers, so that they can understand more quickly what you're teaching them. You can ensure this by opting for visual storytelling. Anything that provides context will help with the learning process.
Remember, the human brain can only take in so much information. Aim for simplicity and your information will be remembered.
About the Author
Scott Schwertly is the author of How to Be a Presentation God and CEO of Ethos3, a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 500 companies to branded individuals like Guy Kawasaki. If Scott is not working with his team building presentations, you will find him in the pool, on the bike, or on a long run. Scott lives in Nashville, TN with his wife and three dogs. He has a B.A. and M.B.A. from Harding University. Find Scott on Google+.
Stress by Andrew Imanaka is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://www.flickr.com/photos/pandrewnguyen/5348057660/.