How to Create a Killer Cover Page
October 21, 2013
The cover page of your SlideShare is your first impression. All of your hard work, blood, sweat, and tears is dictated by one tiny thumbnail – at least online and at first. If it doesn’t stand out, no one is going to bother clicking on your deck. So make that cover page count!
Here are 4 tips to help you succeed at creating an amazing cover page:
1. Be Bold
There is a lot of truth to the ancient Chinese proverb that a picture is worth a thousand words. If you can find the right combination of big imagery with supporting text, you will have a cover page that rises above the status quo. This is one of my favorites from my team:
2. Be Big
Several years ago, Masayoshi Takahashi introduced the world to the idea of going big with text in presentations - like 500-point big. If done right, sometimes that is all you need as demonstrated by this classic SlideShare deck:
3. Be Blunt
If you can’t grab someone’s attention with big visuals or big text, then just be blunt. Take a stance. State a position. Make a statement. Here’s a great example:
4. Be Brave
This is the most challenging of these four options because your message will reign king more so than your design. It’s all about posing the right question, stating something abstract, or doing whatever possible to spark curiosity and intrigue. I like this one below because it starts with an interesting subject matter: “This is a box.” Huh? That’s the point. You want to click on it to learn more.
The art of creating a killer cover page can definitely make the difference between 500 views and 5,000 views. If you master this skill set, you are at least giving yourself a fair chance to be viewed and listened to. However, it isn’t everything. Remember, it’s the quality of your content and design throughout your entire deck that will ultimately take you from 5,000 views to 500,000 views.
About the Author
Scott Schwertly is the author of How to Be a Presentation God and CEO of Ethos3, a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 500 companies to branded individuals like Guy Kawasaki. If Scott is not working with his team building presentations, you will find him in the pool, on the bike, or on a long run. Scott lives in Nashville, TN with his wife and three dogs. He has a B.A. and M.B.A. from Harding University.