The SlideShare Sizzle Effect? Let's Get Embed!

September 13, 2013

embed_iconThere’s a whole lot of meaty content on SlideShare. But instead of talking about the steak that’s served on SlideShare, I want to talk about the sizzle—a feature you may or not take advantage of: Embeds.

An FAQ on the SlideShare help page reads:

What is embedding? How do I embed content?

SlideShare provides users the ability to embed (place their files on other websites or blogs) their files to increase the visibility of your content. You can also embed other users content that you find interesting on your own site or blog.

emedThe embed feature serves SlideShare users in two important ways.

Embedding Other Users' Content

It’s very easy to embed SlideShare content on your site or blog. If you’ve never taken advantage of the feature, you can read how to do it here.

But why embed content? It’s a smart content marketing strategy. You might have an idea for a blog post, which could be strengthened by the inclusion of a relevant slide presentation (or another form of SlideShare content).

Or… if you’re a regular SlideShare visitor and actively follow contributors, search specific topics or peruse what’s featured, you’re likely to find the inspiration for new content based on content you come across. In fact, your offering might be something as simple as teeing up the idea, introducing the SlideShare you’re embedding and adding some relevant commentary.

Angela Hausman's Business 2 Community article “Make Your Content Marketing Strategy Sizzle” is an excellent example. The story is essentially built on “99 Content Marketing Magnets,” a SlideShare deck by yours truly.