Infographics Are More Viral

September 11, 2013

The data’s in: Infographics have more virality than presentations and documents!

When we launched our new infographics player in July, it was because we had little  doubt the web was becoming more and more  visual -- and  infographics were seemingly becoming the future of data-sharing. Being the data-driven organization that we are, we were interested in testing the popularity of this new content type. We analyzed more than 1,000 infographics uploaded to SlideShare since launch, and the results are pretty compelling:

-Infographics are liked 4x more than presentations, and 23x more than documents on SlideShare

-Infographics are shared 2x more than presentations, and 3x more than documents on other social networks, such as LinkedIn, Twitter and Facebook.

Top global brands have taken note: Companies like Mashable, The Huffington Post, LinkedIn, Leo Burnett, Salesforce and Marketo have all recently uploaded infographics on SlideShare. Check them out!

We’re also happy to announce that we’ve also optimized the viewing experience of embedded infographics. Your entire infographic will embed on other sites so that viewers don’t have to scroll anymore.

Lastly, here are the top 5 most-viewed infographics uploaded since we launched our new player. Happy infographic-ing!

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