How the Brazil Presidency Uses SlideShare

August 16, 2013

download (1)The White House isn't the only presidential office to use SlideShare -- Palácio do Planalto, the seat of the President of Brazil, has a robust channel, too. Since launching on SlideShare four years ago, Palácio do Planalto has published nearly 100 SlideShares in an effort to clearly communicate to its constituents. Tiago Falqueiro, who manages the social networks for Palácio do Planalto, explains how SlideShare fits into the government's social media and communications strategy:
Palácio do Planalto's Slideshare channel has been an important tool to explain decisions that raise doubts and misunderstandings among the Brazilian population.
A good example is a presentation that showed a panorama view of the production of human insulin, which the country had abandoned years ago. The policy was announced on April 16 and got 133,000. Another example is a presentation that explains the hiring of doctors for the Brazilian public health system. In one week, the presentation reached more than 103,000 views. After a press conference by the Minister of Sports on the investments made for the 2013 FIFA World Cup, a presentation was published in SlideShare. In one day, there were 70,ooo views. In our point of view, the numbers show that the population wants to know more about government actions.
These numbers help us to understand that the public wants to connect with Palácio do Planalto, and is interested in online information and interaction. But they also want to know detailed and reliable information on a technically advanced level. SlideSahre is an important means to deliver information about the president and minister's decisions straight to the citizens without rumors and distortions.
The number of Brazilian citizens connected to the Internet and to social networks has increased significantly in the last years and Brazil is now no. 2 in the world rank of Facebook users, with 66 million profiles. Palácio do Planalto also has profiles on Twitter and YouTube, along with a blog on the Web. SlideShare adds an important role to this growing digital landscape, as it's a venue to release detailed information about the government's actions and programs.
Palácio do Planalto
Inaugurated in April 21,1960, together with Brasília, Palácio do Planalto (Plateau Palace in a free translation) was designed by the famous architect Oscar Niemeyer and is the seat of Brazilian Executive Power.