'Present Yourself': Inside the New Book on Using SlideShare

July 8, 2013

presentyourselfAs content editor and curator for SlideShare from 2010 to 2013, I noticed that on one hand people and businesses were coming up with creative and innovative ways to use presentations and SlideShare. On the other hand, many SlideShare users had the potential to use these principles and ideas -- but weren’t. This dilemma inspired the idea for a book about how to use SlideShare.

Along with co-author Andrea Meyer, I’m excited to announce the publication of our new book, “Present Yourself: Using SlideShare to Grow Your Business.” Published by O'Reilly Media, this is the first comprehensive guide to integrating presentations into all aspects of your business and career. Here are some highlights:

Visual presentations are the new language of business. They provide a visual, sharable means for us to express ideas, collaborate and innovate. Here’s what Nancy Duarte says about "Present Yourself":

“Presentations have evolved to much more than a slideshow and podium. With the incredible growth and popularity of SlideShare, anyone can now publish presentations online. If you want to stand out from the crowd and understand how to use presentations in all aspects of business, you need this book.”

- Nancy Duarte, CEO of Duarte, Inc. and award-winning author And from Joe Chernov, the 2012 "Content Marketer of the Year":

" 'Present Yourself' contextualizes dozens of juicy real world examples to make a compelling argument for the power of visual presentations, made easily discoverable through search and effortlessly sharable through online media. Said another way, media, particularly online, is a noisy place. Authors Seeborg and Meyer provide everything you need make sure your message is heard, despite - perhaps even because of - the cacophony around you."

- Joe Chernov, VP of Marketing at Kinvey Present Yourself offers context for the growth of visual business and how it supports today’s rapid, innovative business culture. You’ll find step-by-step instructions for using SlideShare, complete with screenshots and tips.

Included are features that are often overlooked, such as adding a SlideShare widget to your website and sharing your presentation across social platforms during the upload process. In addition, you will:

-Learn the latest trends and technologies for visual communication in business
-Discover how SlideShare works, and get started with your own account
-Use SlideShare to plan, execute, and provide follow-up for event presentations
-Share your wealth of content to promote trust in your company or brand
-Anticipate a customer’s needs with knowledge-rich content about their market
-Collaborate with colleagues and conduct online business research
-Explore how presentations can help you recruit, hire, or get hired

In "Present Yourself," you’ll find out what makes SlideShare the quiet giant of content marketing, and how you can harness its strength.

Download the first chapter of Present Yourself for free. Jump in and start creating and including presentations in your content and communications strategy. Then take advantage of all of the benefits of publishing your work on SlideShare. You’ll find Present Yourself at your local bookstore and online at Amazon.com.