First of all, we love the
presentation"How to Milk SlideShare for Moo'
Traffic." It has all the elements of a great, homepage-worthy
SlideShare: It's visual, informative, to-the-point -- and funny. We
featured it as a Top Presentation and it's been viewed more than
67,000 times in less than a week.
Hoffman is spot-on in her deck: The "Hot on..."
sections at the bottom of the SlideShare homepage are populated
through algorithms, so the best way of landing there is to have your
viewers share your presentations on Facebook, Twitter and LinkedIn --
which also helps boost your traffic. And the Top Presentations and
Featured section on the homepage are, indeed, hand-curated by the
Hoffman's rules for getting "moo' " traffic -- use
keywords, embed on other sites, enlist the help of your viewers and
share on social media -- are all great advice for promoting your
content on your own. But how, exactly, do you land in Featured or as a
Alas, twiddling your thumbs, hoping for that premium homepage
promotion, will only get you so far. But getting there is well worth
it: We've seen views to a deck featured in Top Presentations go up by
more than 18,000%!
While there isn't an exact science to how we select presentations
for the homepage -- you are fully at the mercy and whim of the
SlideShare editors (cue evil laugh) -- there are a few general
guidelines we can share:
1. Have a Powerful Headline: A clear, succinct
headline that is both intriguing and gets your message across is
critical for top promotion.
2. Create an Enticing Cover Page: This is equally
important, as it, along with the headline, is the first thing people
see. Keep it simple, yet visual -- all while clearly conveying what
the presentation is about.
3. Be Well-Designed and
Informative: We look for presentations that are visual but
also insightful and have a strong storyline. The design of a
presentation is just as important as the content in it -- and it all
must flow together to keep a viewer interested, informed and engaged.
4. Tackle a Hot Topic: We feature lots of great
SlideShare content that is evergreen and can be relevant for years.
But we especially like presentations that are relevant to the latest
news, trends and buzz topics.
We try to spread the homepage love to a variety of topics,
presentation styles, content types and users, so keep being creative
. And keep
on milking and mooing!