SlideShare Content Ads on LinkedIn

March 12, 2013

Guest Post by Aviad Pinkovezky on the new SlideShare Content Ads that provide a paid option for gaining targeted engagement and sales leads with rich SlideShare content. With the new content ads, SlideShare & LinkedIn provide a strong set of earned, owned and paid options for social content marketing.

Brands have a new opportunity to share content with LinkedIn’s professional audience using SlideShare Content Ads, the latest addition to LinkedIn’s expanding Content Ads portfolio. Similar to display ads, Content Ads reach a targeted audience of professionals on LinkedIn. However, they differ in that they enable our members to engage with your content without ever leaving the LinkedIn experience.

LinkedIn’s Content Ads portfolio provides companies the ability to deliver content-rich experiences by featuring videos, blog posts, company news, and updates. Now for the first time, brands can showcase content as SlideShare presentations. Check out how it works: