Presentations are part of award-winning strategy - Mark Johnson brings home the BE2 gold

October 3, 2012

There have been the Bloggies and the Vloggies, the Emmys and the Oscars, but have you thought of submitting your presentations for global social media awards? That’s what SlideShare community member Mark Johnson FAIA did, and brought home two coveted BE2 awards.

Mark Johnson, FAIABE2 is a social media advocacy organization for the built environment. Founded in 2008 as Be2Camp, BE2 held the world’s first barcamp style event for the construction industry in London. Since then BE2 has organized over 15 barcamp styled events, as well as BE2Talks showcasing thought leaders in the built environment. BE2Awards are currently the only social media awards for the built environment.

BE2Awards are global, and voting is open to the public. We were very excited to learn that Mark received not one, but two BE2 awards for incorporating SlideShare presentations into his social media content strategy. We’ve written about Mark’s approach to social media and presentation content. Now his reach has increased exponentially, thanks to the BE2 community.

Here’s what BE2Awards had to say about Mark’s winning submission for Best AEC PR/Marketing Campaign:

"...(recognizes) the pioneering social media marketing initiatives he completed in 2012 for Formica Group, a global brand in the AEC Industry. His work and collaboration is documented in the presentation 'Social Media Marketing for the AEC Industry' at This case study will be featured in Business to Business Marketing Management: A Global Perspective, a college textbook by Jim Blythe and Alan Zimmerman, to be released in early 2013."

and for Best Education and Learning Project:

"...his presentations on SlideShare leverage his years of experience as a designer and marketer to present informative and inspiring case studies and how-to lessons. Void of hype or speculation, Mark provides real world examples of social media at work. Many of his presentations are replicable; they serve as reproducable plans for the AEC professional who desires to maximize online time and effort."

Congratulations, Mark, and thanks for inspiring the SlideShare community!

Have you won an award for your use of presentations? We’d love to hear about it – please leave a comment below.