LinkedIn: Using SlideShare and StockTwits for Social IR

August 5, 2011

LinkedIn posted their first earnings presentation in the LinkedIn SlideShare Pro Channel at the close of the bell yesterday, enabling their content to be a focal point of conversation across social networks. LinkedIn is one of several companies leveraging a new integration between SlideShare and StockTwits. The LinkedIn Channel includes real time tweeting of the $LNKD earnings call via StockTwits, and the StockTwits ticker page includes the earnings presentation.

"As a social media company, it was a no-brainer to use SlideShare to share our earnings call slides on our corporate blog," said Mario Sundar, Chief Blogger at LinkedIn. While SlideShare made it easy for our readers and followers to share this content virally, StockTwits ensured that our status updates and tweets were compliant; both necessary components for an effective social IR strategy."

"We are excited to see a social media leader like LinkedIn leveraging StockTwits social distribution for their earnings call," said Chris Bullock, VP of Corporate Services at StockTwits.  "We believe that adding their latest earnings presentation to their StockTwits ticker page through our Slideshare integration feature brings tremendous value to both LinkedIn's messaging and to the content available to our investor community."

IR is a natural use case for SlideShare, as it provides social distribution of Investor Relations content such as the Earnings Presentation and Annual Report. A Pro Channel like Dell's provides a more engaging experience that with rich SlideShare content and the full context of the corporation's social media engagement. Companies like Pfizer and Amgen take advantage of features necessary for regulatory compliance in their industry

Leveraging StockTwits and SlideShare for IR provides both the content and open conversation to engage investors. We're pleased to announce this integration and look forward to growing the partnership. For further information about IR corporate solutions, contact us.