Use Storytelling to Enrich Your Presentations

June 11, 2010

Do your presentations tell a story? No matter what your message is, there's a story behind it - and this applies to more than just case studies. You could tell the story of you - how did you get where you are? Or the story of your company - what led your company or organization to define a vision and decide where to start?

Your company's story is important, as it gives context to your presentation. In his June 3 blog post, Lou Hoffman describes how telling a story with text and images allows him to introduce The Hoffman Agency in a way that quickly and clearly communicates the vision and personality of his company.

But what about those of us who are not skilled at storytelling and don't know where to start? Claudio Perrone provides a step-by-step process for creating a presentation that delivers your message in the form of a story. Claudio also tells his own story about conquering his fear of public speaking.

Through thoughtful crafting of your presentation's text and images, a story will emerge to delight your audience, endear them to you, and make your message memorable. So...what's your story?

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