Ever wonder when you send someone content if, and how, they actually engaged with it? With SlideShare’s new Send Tracker, a new content analytics tool for SlideShare Pro, you can now send content to a potential customer, see when they opened it, how they engaged with it and gain better insights on which parts resonated most.
Send Tracker allows you to send new or existing content from your SlideShare account to a prospect via email. Real-time alerts let you know when the recipient has opened and clicked your email, while analytics enable you to track how they engage with that content.
This means sales and marketing professionals, trainers and consultants can now proactively manage content based on real-time data. For example, salespeople can focus their attention on the prospects most engaged with their content, at the right time. No more guess work. Less time wasted on blind emails and content that doesn’t resonate with the intended audience.
With Send Tracker you can now:
- Understand how people engage with your content – including how much time they spend reviewing the presentation and on each slide
- Gain meaningful insights on how your content is resonating or not with your audience
- Compare engagement across your content library
Send Tracker is the latest addition to SlideShare Pro, a premium suite of Content Marketing tools that give you access to analytics, sales lead capture and more. We want you to be one of the first SlideShare members to test out this new feature, so we’re giving you immediate access to Send Tracker for free.
Here’s some press coverage of the Send Tracker launch
“LinkedIn’s SlideShare updating marketers with data from content shared via email” – ZDNet
“SlideShare is also at the center of the public company’s strategy to become a hub for professional content.” – Jennifer Van Grove, CNET
“The San Francisco-based company is one of the Web’s most well-established presentation-hosting service, letting companies and individuals create presentations and embed them anywhere on the Web.” – Paul Sawers, TheNextWeb
“The detailed analytics data is intended to help presentation owners in their jobs.” – Juan Perez, IDG ComputerWorld
“This demonstrates the changing face of the Web and gives social media the features marketers find invaluable in search engine marketing.” – Laurie Sullivan, MediaPost
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