Visual content such as presentations, infographics and videos serve as powerful marketing assets that can connect existing and potential customers with brands. Content marketing has become a leading strategy for businesses, with almost 80% of CMOs citing content as the future of marketing.
Today we are announcing a way … Read More..
We are drowning in a sea of clichéd metaphors, expressions, and nonsense words that obfuscate our simpler message. Examine that opening sentence again. “Drowning in a sea” is a tired metaphor. And why did I choose to use “obfuscate” when I could have used “hide” instead?
A business presentation often … Read More..
By Lee Odden
Becoming authoritative in an age of information overload requires more than simply creating content. It requires creating content that attracts relevant audiences and engages readers to take action. Creating authoritative content also requires strategy, process, and the right tools.
Why is authority important in content marketing? Authority … Read More..
By Geoffrey James
Presentations with bullet lists make you seem dull and stupid. Structuring your presentation as a real story does the exact opposite.
Most presentations are boring, some are tolerable, a very few are memorable. The memorable ones all share a single essential characteristic–they tell a story. But what
… Read More..
The key to sharp writing and fantastic design is simple: You must become a cruel, thorough editor. No fluff, no unnecessary elements — just a clean finished presentation that says exactly what it needs to say.
Here are a few fast tips that can help you get down to … Read More..
When designers Yancey Unequivocally and Cory Jim first entered SlideShare’s World’s Best Presentation Contest in 2010, they didn’t expect their first-place win would lead to them launching a company. Now, with a viable presentation design company under their belts — not to mention 100 SlideShare uploads totaling 4 million views … Read More..
Mobile isn’t the future anymore — it’s the present. According to “Queen of the Internet” Mary Meeker and her 2015 Internet Trends Report, mobile usage has grown to almost 3 hours per day for the average American adult. Compare this to the less than 1/3 of an hour Americans … Read More..
By Sunday Avery
Persuasion is a bit like a magician’s trick: It seems mysterious and not easily replicable.
Don’t be tricked into a magician’s illusion. The art of persuasion is not as challenging to master as it might seem. Even if you don’t feel like you have that je ne … Read More..