3 Essential Steps to Clean Up Your Copy

title_vertical-01-blogWe are drowning in a sea of clichéd metaphors, expressions, and nonsense words that obfuscate our simpler message. Examine that opening sentence again. “Drowning in a sea” is a tired metaphor. And why did I choose to use “obfuscate” when I could have used “hide” instead?

A business presentation often …
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4 Ways to Craft SlideShare Content That Will Build Authority

authority-blogBy Lee Odden

Becoming authoritative in an age of information overload requires more than simply creating content. It requires creating content that attracts relevant audiences and engages readers to take action. Creating authoritative content also requires strategy, process, and the right tools.

Why is authority important in content marketing? Authority …
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This Presentation Trick Makes You Sound Brilliant


By Geoffrey James

Presentations with bullet lists make you seem dull and stupid. Structuring your presentation as a real story does the exact opposite.

Most presentations are boring, some are tolerable, a very few are memorable. The memorable ones all share a single essential characteristic–they tell a story. But what

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5 Proven Ways to Be Persuasive With Presentations

persuasion persuasive presentation design-blogBy Sunday Avery

Persuasion is a bit like a magician’s trick: It seems mysterious and not easily replicable.

Don’t be tricked into a magician’s illusion. The art of persuasion is not as challenging to master as it might seem. Even if you don’t feel like you have that je ne
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