UX design is all around us: Whether you’re using an app on your phone or walking through a mall, you’re interfacing with a carefully crafted UX, or user experience. UX design guides us to take certain actions day in and day out — many times without us realizing it.
With … Read More..
With the Cannes Lions International Festival of Creativity recently behind us and the release of the Emmy Award nominations list for 2015, there’s no better time to celebrate the creative spirit. Whether you consider yourself a professional “creative” or not, we all embrace creativity in some form — whether … Read More..
By Rand Fishkin
I speak a lot.
In the last 3 years, I’ve given nearly 80 unique presentations at 100+ events in the technology and marketing fields. A good percent of the time, I get scores back from the organizers telling me how the audience perceived my talk in relation … Read More..
Have you been leveraging SlideShare to its fullest potential? For many, you’ve just scratched the surface. We recently took to Twitter to participate in the #GetRealChat, hosted by social media expert Pam Moore. We shared advice on how to leverage the power of SlideShare and LinkedIn, showed examples … Read More..
Visual content such as presentations, infographics and videos serve as powerful marketing assets that can connect existing and potential customers with brands. Content marketing has become a leading strategy for businesses, with almost 80% of CMOs citing content as the future of marketing.
Today we are announcing a way … Read More..
We are drowning in a sea of clichéd metaphors, expressions, and nonsense words that obfuscate our simpler message. Examine that opening sentence again. “Drowning in a sea” is a tired metaphor. And why did I choose to use “obfuscate” when I could have used “hide” instead?
A business presentation often … Read More..
By Lee Odden
Becoming authoritative in an age of information overload requires more than simply creating content. It requires creating content that attracts relevant audiences and engages readers to take action. Creating authoritative content also requires strategy, process, and the right tools.
Why is authority important in content marketing? Authority … Read More..
By Geoffrey James
Presentations with bullet lists make you seem dull and stupid. Structuring your presentation as a real story does the exact opposite.
Most presentations are boring, some are tolerable, a very few are memorable. The memorable ones all share a single essential characteristic–they tell a story. But what
… Read More..