The biggest names in advertising and marketing gathered along the French Riviera this week for the annual Cannes Lions International Festival of Creativity. The year’s best campaigns were celebrated, while creative leaders from Airbnb’s CMO to Marilyn Manson shared their secrets for making a splash in today’s crowded media … Read More..
Analytics have become an integral part of marketing. If you’re feeling the pressure to deliver numbers, you’re not alone: In 2014, 6 in 10 professionals felt an increased pressure to become more data-driven. Yet there’s so much data available these days, it’s difficult to determine which numbers you should be … Read More..
You read that right. This short attention span is clear proof that presenters need to hone the art of the (short) pitch.
If you are looking for a starting point, here … Read More..
It’s been two decades since the mass adoption of email, yet email is still one of the most powerful means for a marketer to reach customers. Sure, email may not seem as glamorous as other new digital marketing trends (Snapchat anyone?), but for most marketers it’s still hugely important for … Read More..
It’s an unfortunate fact but a reality: Most people don’t put enough blood, sweat and tears into their presentations. Don’t believe me? I encourage you to think about the last presentation you attended. You probably experienced one or all of the following:
A message that was not easy to follow … Read More..
Infographics have taken off. In today’s world of information overload, infographics’ visual focus make them more persuasive, engaging, and memorable than text alone. The numbers prove it: Publishers who use infographics increase their website traffic by 12 percent more than those who don’t. And infographics on SlideShare get more engagement… Read More..
Let’s face it: Content marketing is 50% luck. You can do everything right and end up talking to a wall. Or you can produce something you’re not proud of and watch it sprout giant, glowing meme wings.
I am not implying that content marketing involves lack of … Read More..
A few weeks ago we discussed back-up items and devices you’ll need when giving your next presentation. Those tools are easy to switch in and out in the event if it’s only one device that decides to fail on you. But, what about when two or all items decide to … Read More..