Attracting new customers is an ongoing challenge for startups. This success story highlights how Framebench used SlideShare to promote its brand and attract customer leads – all with one presentation.
Reaching a wider audience
When Rohit Agarwal, Founder of Framebench, wanted to increase usage of his company’s new product, he turned to social media. He spread the word about the product via his company channels on LinkedIn, Facebook and Twitter, and on the Framebench blog. But he was aware that the reach of his own channels had limitations. Content marketing was a powerful tool to increase visibility for Framebench, but it would not deliver results if limited to only his company’s social media platforms.
Agarwal decided to turn to SlideShare.“With a reach of 55 million monthly users and a professional audience, SlideShare seemed like the right platform for us,” Agarwal said. “It took care of one side of content marketing – the content distribution.”
A way to impact key business metrics
Framebench’s first upload to SlideShare was in September. It was based on a blog post, which was converted into a visual presentati on. It garnered about 8,000 views. While the number wasn’t huge to Agarwal, it was enough for him to know that the platform had traction.
The next SlideShare Agarwal uploaded was better designed. It was a presentation titled, “How to Manage Client Feedback – for Designers,” and it received 400,000 views in just two weeks!
Agarwal promoted the SlideShare on Facebook, LinkedIn and Twitter, and got more than 500 shares. SlideShare also began to promote it as featured content because it was trending on social media. The popularity on SlideShare impacted two major metrics for Framebench.
-Website Traffic and Signups: Having the presentation featured on SlideShare gave a lot of visibility to Framebench. It increased its website traffic and led to 500 sign-ups for the product in just three days!
-Number of Leads Generated: Having signed up for a SlideShare PRO account, Framebench had access to LeadShare — a service that collects leads directly on the uploaded SlideShare. In just two weeks, the lead limit for his level of PRO service (75 leads) was exhausted.
But generating leads does not necessarily mean more business. Leads need to be qualified to be meaningful. For Framebench, business is defined by active usage of its tool. And the leads from SlideShare directly led to active usage.
LeadShare generated 75 leads for Framebench, 20% of which were qualified, and about 5% of which were active users. Of the 500 sign-ups, 45% are currently active users of the product. That’s a great hit rate from just one SlideShare.
Focused content strategy
Framebench will continue to leverage SlideShare as a critical social channel that can generate real business leads and traffic. “There will be a more focused content strategy behind sharing on SlideShare,” Agarwal said. According to him, “quirky, simple, yet attractive content” works well on the platform.
He analyzed top content on SlideShare and also found that SlideShares should be “new and well-designed to garner more views.”
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