I am often asked how one can make slides look more engaging and visually appealing. Today, I want to offer up one simple technique that does not require a background in design, or expertise at programs like Photoshop or Illustrator: the Rule of Thirds.
What is it?
Imagine splitting up … Read More..
A great headline is arguably the most important part of a presentation. Headlines draw in your audience and preview what your deck is about.
The stats prove it: On average, five times as many people read the headline as read the body copy. When you have written your headline, you … Read More..
Aristotle often discussed three principles: pathos (passion), ethos (character), and logos (evidence). All three are the foundation to a great presentation, but today I want to unpack the topic of logos.
If you examine most business presentations, you will likely find an abuse of logos. You’ll see a … Read More..
So you’ve uploaded a SlideShare. Now what?
If your answer is “sit back and watch the views pour in,” that’s a gross misuse of your time and effort — especially if you’re a marketer (and 40% of B2B marketers report using SlideShare). What you should be doing is creating … Read More..
Evidence shows that people prefer visual content. Unfortunately, one of the biggest mistakes I see with slide design today is the abuse of text. Presenters use too much of it, too often and on too many slides. It’s a common error that can easily be remedied.
Here are 2 … Read More..
Coke. Nike. Google. Louis Vuitton. And you.
Just as big companies brand themselves, it’s just as important that you create an identifiable name for yourself, too, these days. What do you stand for, and how will you share it with the world?
Matthew Capala, head of search and inbound … Read More..
What are the best decks on growth hacking? GrowthHackers.com, a site for techies to “collaborate and get inspired for creative ways to accelerate customer acquisition,” is now allowing users to vote on their favorite growth-hacking SlideShares.
The new section, titled Slides, is first hand curated by the GrowthHackers … Read More..
Tinkering with your SlideShares can make a huge difference.
Case in point: Two months ago, I published “A Humane Approach to Business (or Why Companies Must Stop Torturing Their Customers).” It had a different title when I first published it — one I’ve long since forgotten — and … Read More..