Posts Categorized: Tips and Best Practices

3 Essential Steps to Clean Up Your Copy

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title_vertical-01-blogWe are drowning in a sea of clichéd metaphors, expressions, and nonsense words that obfuscate our simpler message. Examine that opening sentence again. “Drowning in a sea” is a tired metaphor. And why did I choose to use “obfuscate” when I could have used “hide” instead?

A business presentation often …
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This Presentation Trick Makes You Sound Brilliant

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By Geoffrey James

Presentations with bullet lists make you seem dull and stupid. Structuring your presentation as a real story does the exact opposite.

Most presentations are boring, some are tolerable, a very few are memorable. The memorable ones all share a single essential characteristic–they tell a story. But what


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5 Proven Ways to Be Persuasive With Presentations

persuasion persuasive presentation design-blogBy Sunday Avery

Persuasion is a bit like a magician’s trick: It seems mysterious and not easily replicable.

Don’t be tricked into a magician’s illusion. The art of persuasion is not as challenging to master as it might seem. Even if you don’t feel like you have that je ne
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5 Steps for Creating a Sales Deck that Sells

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Presentation-Outline-Cover-blogIf you are looking for a compelling way to put together your next sales deck, I want to offer up a structure for you. It consists of 5 stages.

Why should you approach your deck in stages? It’s mainly a guideline to help you compartmentalize your talk into smaller sections. …
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Inside the Mindset of a Stand-out Presenter

dont-settle-with-your-presentation-blogIt’s an unfortunate fact but a reality: Most people don’t put enough blood, sweat and tears into their presentations. Don’t believe me? I encourage you to think about the last presentation you attended. You probably experienced one or all of the following:

A message that was not easy to follow …
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