By Sunday Avery
Persuasion is a bit like a magician’s trick: It seems mysterious and not easily replicable.
Don’t be tricked into a magician’s illusion. The art of persuasion is not as challenging to master as it might seem. Even if you don’t feel like you have that je ne … Read More..
If you are looking for a compelling way to put together your next sales deck, I want to offer up a structure for you. It consists of 5 stages.
Why should you approach your deck in stages? It’s mainly a guideline to help you compartmentalize your talk into smaller sections. … Read More..
What’s the average amount of time an investor spends looking at a pitch deck?
3 minutes and 44 seconds.
You read that right. This short attention span is clear proof that presenters need to hone the art of the (short) pitch.
If you are looking for a starting point, here … Read More..
It’s an unfortunate fact but a reality: Most people don’t put enough blood, sweat and tears into their presentations. Don’t believe me? I encourage you to think about the last presentation you attended. You probably experienced one or all of the following:
A message that was not easy to follow … Read More..
Infographics have taken off. In today’s world of information overload, infographics’ visual focus make them more persuasive, engaging, and memorable than text alone. The numbers prove it: Publishers who use infographics increase their website traffic by 12 percent more than those who don’t. And infographics on SlideShare get more engagement… Read More..
By Ian Lurie
Let’s face it: Content marketing is 50% luck. You can do everything right and end up talking to a wall. Or you can produce something you’re not proud of and watch it sprout giant, glowing meme wings.
I am not implying that content marketing involves lack of … Read More..
A few weeks ago we discussed back-up items and devices you’ll need when giving your next presentation. Those tools are easy to switch in and out in the event if it’s only one device that decides to fail on you. But, what about when two or all items decide to … Read More..
I don’t know about you, but I love taking advantage of the slowness at work during the summer months to learn new skill sets or polish up on existing talents. It’s a great time to experiment, catch-up on existing trends, and deep-dive into items I had been meaning to touch … Read More..