Whether it’s Facebook updates, tweets, blog posts, research reports, newsletters, video, white papers or more, we all produce content these days. How do you reach your audiences on each platform without completely exhausting yourself? Most likely your content and ideas are already there — it’s just a matter of crafting … Read More..
Posts Categorized: Tips and Best Practices
Sound intimidating? It should be. No one ever said giving presentations is easy. So, how do you minimize the level of judgment that will be placed upon you?
For starters, … Read More..
With the advent of e-books and digital publishing, traditional book publishing — and marketing — has been turned on its head. How do authors today reach their audience and, most importantly, sell copies of their books? Reid Hoffman, LinkedIn co-founder and The Start-Up of You co-author, and his team turned … Read More..
We’ve all been there before: staring at the glow of your blank computer screen with no idea on how to open or start your talk. For starters, you should never be staring at PowerPoint with no clear objective (that’s a conversation for another day), but let’s be honest, we’ve all … Read More..
It’s no secret: Content marketers are stoked on SlideShare. We’re big fans of the social presentation engine ourselves over at the Content Marketing Institute.
So the excitement is there — now how do you actually get SlideShare to work for you? There are many best practices, which I will … Read More..
Kevin Baldacci is a content marketing analyst for Salesforce’s Desk.com. He is the key architect behind Desk.com’s content marketing campaigns, which include SlideShare strategy, content creation and social lead generation. He shares a new strategy on SlideShare that optimizes Twitter engagement:
During my early years in social marketing … Read More..
In today’s world of social connectivity, top salespeople need to be information curators to attract buyers and influence buying decisions. What’s the best way to go about doing that? SlideShare’s solutions consultant, Kevin Fisher, recently explained how and why SlideShare is a powerful tool for sharing content and building … Read More..
As content editor and curator for SlideShare from 2010 to 2013, I noticed that on one hand people and businesses were coming up with creative and innovative ways to use presentations and SlideShare. On the other hand, many SlideShare users had the potential to use these principles and ideas — … Read More..