Aristotle often discussed three principles: pathos (passion), ethos (character), and logos (evidence). All three are the foundation to a great presentation, but today I want to unpack the topic of logos.
If you examine most business presentations, you will likely find an abuse of logos. You’ll see a … Read More..
So you’ve uploaded a SlideShare. Now what?
If your answer is “sit back and watch the views pour in,” that’s a gross misuse of your time and effort — especially if you’re a marketer (and 40% of B2B marketers report using SlideShare). What you should be doing is creating … Read More..
Evidence shows that people prefer visual content. Unfortunately, one of the biggest mistakes I see with slide design today is the abuse of text. Presenters use too much of it, too often and on too many slides. It’s a common error that can easily be remedied.
Here are 2 … Read More..
Coke. Nike. Google. Louis Vuitton. And you.
Just as big companies brand themselves, it’s just as important that you create an identifiable name for yourself, too, these days. What do you stand for, and how will you share it with the world?
Matthew Capala, head of search and inbound … Read More..
What are the best decks on growth hacking? GrowthHackers.com, a site for techies to “collaborate and get inspired for creative ways to accelerate customer acquisition,” is now allowing users to vote on their favorite growth-hacking SlideShares.
The new section, titled Slides, is first hand curated by the GrowthHackers … Read More..
Tinkering with your SlideShares can make a huge difference.
Case in point: Two months ago, I published “A Humane Approach to Business (or Why Companies Must Stop Torturing Their Customers).” It had a different title when I first published it — one I’ve long since forgotten — and … Read More..
I often get asked what is on the horizon in the world of presentations. Surprisingly, a lot has changed, but a lot has also stayed the same. If I quickly glance at the clients we serve at Ethos3, 7 out of 10 presentation design requests are still in PowerPoint. … Read More..
Public speaking is a nerve-racking experience for most of us. For introverts, it can be even worse. How can someone who is shy ever become comfortable on stage?
These three self-proclaimed introverts — blogger Matt Haughey, author Susan Cain and Facebook strategist Jonathon Colman — offer their advice for … Read More..