Posts Categorized: Tips and Best Practices

Reid Hoffman: How to Turn Viewers Into Buyers

Reid Hoffman

With the advent of e-books and digital publishing, traditional book publishing — and marketing — has been turned on its head. How do authors today reach their audience and, most importantly, sell copies of their books? Reid Hoffman, LinkedIn co-founder and The Start-Up of You co-author, and his team turned …
Read More..

5 Powerful Ways to Open a Presentation

frog-speechWe’ve all been there before: staring at the glow of your blank computer screen with no idea on how to open or start your talk. For starters, you should never be staring at PowerPoint with no clear objective (that’s a conversation for another day), but let’s be honest, we’ve all …
Read More..

How I Hacked SlideShare to Optimize Twitter

kev

Kevin Baldacci is a content marketing analyst for Salesforce’s Desk.comHe is the key architect behind Desk.com’s content marketing campaigns, which include SlideShare strategy, content creation and social lead generation. He shares a new strategy on SlideShare that optimizes Twitter engagement:

During my early years in social marketing …
Read More..

Social Selling: The Importance of Sharing

slide-1-638 (59)In today’s world of social connectivity, top salespeople need to be information curators to attract buyers and influence buying decisions. What’s the best way to go about doing that? SlideShare’s solutions consultant, Kevin Fisher, recently explained how and why SlideShare is a powerful tool for sharing content and building …
Read More..

Behind the Slides: 5 Tricks That Made ‘Dear NSA’ a Hit

23686bfEmiland De Cubber made his first PowerPoint deck at age 14: He presented his local city council in western France with a proposal for a skateboarding park. The skate park may not have taken hold, but an everlasting passion for designing presentations did.

De Cubber, now a social media consultant …
Read More..