By Arabella Santiago Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape. Why get your Lean Content workout on? Because we all know how much excessive non-useful information is out there, and the best way to engage your potential customers is to give them good content that’s relevant to their interests. What is Lean Content? Lean Content is the application of the Lean Startup methodology to content strategy, for maximum brand impact. Lean Content strategies includes faster feedback loops, measurement of your content’s… Read more »
Posts Categorized: Marketing
How Marketo Turns SlideShares Into Sales
In nine months, marketing automation software company Marketo has gotten nearly 1 millions views, received more than 6,100 lead forms and identified 117 sales opportunities – all from SlideShare. In fact, the company had such success generating sales leads through the site, it recently published an e-book on top tips for engaging potential customers on SlideShare. Marketo’s social media strategist Jason Miller estimates that the leads generated from SlideShare in the past nine months are equivalent to more than $508,000 in the pipeline. “SlideShare is the #1 ROI tool for people already in the sales funnel,” Miller says. “It accelerates… Read more »
A 4-Step Plan for Cutting Through the Content Clutter
The signal-to-noise ratio in the media world is low and getting lower. There’s essentially no barrier to entry for publishing online content. Get a smartphone and you’re in. You’re powerless to dial down the noise. However, it is conceivable you can cut through the clutter. But you don’t do it with power. Or volume. Or even big bucks. You do it by honing your listening skills, sharpening your focus and developing trust. So refrain from immediately hitting the play button – again and again. Pause. Hear me out here. Here are four strategies for actually being heard: 1. Identify the questions…. Read more »
6 Tricks For Boosting Your Presence on SlideShare
Donna Papacosta is a social media and content marketing consultant, speaker, podcaster and writer. She’s also the owner of Trafalgar Communications and a contributing author for Business 2 Community. Papacosta recently wrote about her tips for utilizing SlideShare to its fullest. She shares them with the SlideShare community: SlideShare is the secret weapon in many marketers’ arsenals, especially in the B2B world. Yes, it’s the world’s most popular platform for sharing your PowerPoint or Keynote slide decks, but it’s also much more. SlideShare is a social network, too, and a way to enrich your content marketing efforts, because search engines will… Read more »
5 Tips for Turning SlideShare Into a Lead-Generating Machine
Guest blog contributor Jason Miller knows the ins and outs of marketing: He is the social media strategist at Marketo, responsible for spearheading the company’s social media efforts by increasing engagement, optimizing for lead generation – and ultimately driving revenue. He is also a regular contributor to the Modern B2B Marketing Blog. When it comes to marrying his social media chomps with his marketing skills, he turns to SlideShare. Miller shares how he uses SlideShare as a powerful tool to leverage leads: The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy. No longer can a marketing professional rely solely on white papers and blog posts… Read more »
4 SlideShare Tips Inspired By Steve Jobs
Apple fan or not, you can’t deny that Steve Jobs was a legendary presenter. Those who had the opportunity to witness his famous keynotes referred to his unique presentation style as “Stevenotes.” What made Jobs’ speeches so special that they warranted a nickname? Jobs “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience,” writes Carmine Gallo in his book The Presentation Secrets of Steve Jobs. Indeed, we here at HubSpot were so inspired… Read more »
Now is the Perfect Time to Get Engaged
An anthropologist, psychologist and neuroscientist walk into a bar…. It sounds like the beginning of a lame joke or an extremely cerebral story, but I have no punch line. It’s no joke. Nor is it a heady story for all you Big Bangers. I have good news for you though. We’re going to talk about passion and love. Human needs and wants. We’re going to have a look at engagement and the joyous places it can take you. Matters of the heart matter in business. Yes, this is a story about building your business. The points I’ll make might appear… Read more »
Introducing Send Tracker: Track who’s engaging with your SlideShare content
Ever wonder when you send someone content if, and how, they actually engaged with it? With SlideShare’s new Send Tracker, a new content analytics tool for SlideShare Pro, you can now send content to a potential customer, see when they opened it, how they engaged with it and gain better insights on which parts resonated most. Send Tracker allows you to send new or existing content from your SlideShare account to a prospect via email. Real-time alerts let you know when the recipient has opened and clicked your email, while analytics enable you to track how they engage with that… Read more »