The biggest names in advertising and marketing gathered along the French Riviera this week for the annual Cannes Lions International Festival of Creativity. The year’s best campaigns were celebrated, while creative leaders from Airbnb’s CMO to Marilyn Manson shared their secrets for making a splash in today’s crowded media … Read More..
Posts Categorized: Marketing
Analytics have become an integral part of marketing. If you’re feeling the pressure to deliver numbers, you’re not alone: In 2014, 6 in 10 professionals felt an increased pressure to become more data-driven. Yet there’s so much data available these days, it’s difficult to determine which numbers you should be … Read More..
Infographics have taken off. In today’s world of information overload, infographics’ visual focus make them more persuasive, engaging, and memorable than text alone. The numbers prove it: Publishers who use infographics increase their website traffic by 12 percent more than those who don’t. And infographics on SlideShare get more engagement… Read More..
With the advent of e-books and digital publishing, traditional book publishing — and marketing — has been turned on its head. How do authors today reach their audience and, most importantly, sell copies of their books? Reid Hoffman, LinkedIn co-founder and The Start-Up of You co-author, and his team turned … Read More..
In today’s world of social connectivity, top salespeople need to be information curators to attract buyers and influence buying decisions. What’s the best way to go about doing that? SlideShare’s solutions consultant, Kevin Fisher, recently explained how and why SlideShare is a powerful tool for sharing content and building … Read More..
By Arabella Santiago
Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape. Why get your Lean Content workout on? Because we all know how much excessive non-useful information is out there, and the … Read More..
In nine months, marketing automation software company Marketo has gotten nearly 1 millions views, received more than 6,100 lead forms and identified 117 sales opportunities – all from SlideShare. In fact, the company had such success generating sales leads through the site, it recently published an e-book on top tips … Read More..