Five years ago, ebooks brought in $1.52 billion for U.S. companies. This year, they’re predicted to generate $6.74 billion. By 2018, that number is expected to jump to $8.69 billion. Need we say more to convince you to publish an ebook?
For those interested in checking out what ebooks can … Read More..
An estimated 33% of American adults listen to podcasts, up from 23% five years ago in 2010. No doubt, the international phenomenon of Serial is proof that audio can make a striking impact in the dense world of content (marketers, take note). Looking to record a podcast of your own? … Read More..
Mobile isn’t the future anymore — it’s the present. According to “Queen of the Internet” Mary Meeker and her 2015 Internet Trends Report, mobile usage has grown to almost 3 hours per day for the average American adult. Compare this to the less than 1/3 of an hour Americans … Read More..
The biggest names in advertising and marketing gathered along the French Riviera this week for the annual Cannes Lions International Festival of Creativity. The year’s best campaigns were celebrated, while creative leaders from Airbnb’s CMO to Marilyn Manson shared their secrets for making a splash in today’s crowded media … Read More..
Analytics have become an integral part of marketing. If you’re feeling the pressure to deliver numbers, you’re not alone: In 2014, 6 in 10 professionals felt an increased pressure to become more data-driven. Yet there’s so much data available these days, it’s difficult to determine which numbers you should be … Read More..
Infographics have taken off. In today’s world of information overload, infographics’ visual focus make them more persuasive, engaging, and memorable than text alone. The numbers prove it: Publishers who use infographics increase their website traffic by 12 percent more than those who don’t. And infographics on SlideShare get more engagement… Read More..
With the advent of e-books and digital publishing, traditional book publishing — and marketing — has been turned on its head. How do authors today reach their audience and, most importantly, sell copies of their books? Reid Hoffman, LinkedIn co-founder and The Start-Up of You co-author, and his team turned … Read More..
In today’s world of social connectivity, top salespeople need to be information curators to attract buyers and influence buying decisions. What’s the best way to go about doing that? SlideShare’s solutions consultant, Kevin Fisher, recently explained how and why SlideShare is a powerful tool for sharing content and building … Read More..