With the advent of e-books and digital publishing, traditional book publishing — and marketing — has been turned on its head. How do authors today reach their audience and, most importantly, sell copies of their books? Reid Hoffman, LinkedIn co-founder and The Start-Up of You co-author, and his team turned … Read More..
Posts Categorized: Marketing
In today’s world of social connectivity, top salespeople need to be information curators to attract buyers and influence buying decisions. What’s the best way to go about doing that? SlideShare’s solutions consultant, Kevin Fisher, recently explained how and why SlideShare is a powerful tool for sharing content and building … Read More..
By Arabella Santiago
Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape. Why get your Lean Content workout on? Because we all know how much excessive non-useful information is out there, and the … Read More..
In nine months, marketing automation software company Marketo has gotten nearly 1 millions views, received more than 6,100 lead forms and identified 117 sales opportunities – all from SlideShare. In fact, the company had such success generating sales leads through the site, it recently published an e-book on top tips … Read More..
The signal-to-noise ratio in the media world is low and getting lower. There’s essentially no barrier to entry for publishing online content. Get a smartphone and you’re in.
You’re powerless to dial down the noise. However, it is conceivable you can cut through the clutter. But you don’t do it … Read More..
Donna Papacosta is a social media and content marketing consultant, speaker, podcaster and writer. She’s also the owner of Trafalgar Communications and a contributing author for Business 2 Community. Papacosta recently wrote about her tips for utilizing SlideShare to its fullest. She shares them with the SlideShare community:
SlideShare … Read More..
Guest blog contributor Jason Miller knows the ins and outs of marketing: He is the social media strategist at Marketo, responsible for spearheading the company’s social media efforts by increasing engagement, optimizing for lead generation — and ultimately driving revenue. He is also a regular contributor to the Modern … Read More..