Rand Fishkin is the founder and CEO of SEOmoz, a search optimization and social monitoring software company in Seattle, Washington. Rand and the SEOmoz team are active users of SlideShare, both for their individual public speaking appearances and for their event, MOZCon. Just returning from New Media Expo, Rand took time out to talk about how he uses SlideShare and why it is an essential element of SEOmoz’s inbound marketing strategy. SEOmoz has a strong belief that sharing information and best practices is good for everyone. From Whiteboard Fridays and MozCon to the dozens of presentations Rand has published on… Read more »
Posts Categorized: Interviews
InSites Consulting: Expanding Their Brand Globally – a SlideShare Case Study
Marketing guru Steven Van Belleghem is managing partner at InSites Consulting and author of “The Conversation Manager.” He is focused on growing awareness and extending the reach of his perspectives on marketing and his company’s vision – SlideShare is at the center of his efforts. With more than 1.5 million views, it’s safe to say he’s definitely doing something right, so we sat down with Steven to find out more. InSites is a market research firm acting as change agents to connect brands to consumers; they work to help companies better understand the ever-increasing role social media plays in their… Read more »
Power up your public speaking strategy – tips from Amber Case
Amber Case is an entrepreneur who studies the intersection of technology and human behavior. Amber focuses on the ways that technology can help people without getting in their way – a discipline she calls “cyborg anthropology.” A prolific writer and speaker, Amber has presented at TED, was a keynote at SXSW 2012, and has spoken at conferences in Europe and Asia. Amber is 26 years old. Amber credits her high school speech and debate experience with giving her the knowledge and confidence to speak in front of a crowd. The practice she got when competing in intermural debates gives her… Read more »
Connect with your audience through storytelling – an interview with Samantha Starmer of REI
With so much information bombarding conference attendees during an event, it’s easy to overwhelm and saturate an audience with facts, figures and data. A skilled storyteller can form a deeper connection with each audience member by sharing knowledge in story form. Samantha Starmer leads cross-channel experience, design, and information architecture teams at REI (Recreational Equipment Inc.). An active public speaker, Samantha has evolved her presentation style to that of storytelling. Audience members quickly forget that they’re in a conference room or auditorium, and are immediately drawn in as Samantha’s story unfolds. We caught up with Samantha just after her return… Read more »
Tara Hunt: 3 ways SlideShare helped me grow as a speaker
One of the most vibrant an innovative voices on the web, Tara Hunt is a sought after speaker who creates some of SlideShare’s most popular presentations. Author of The Whuffie Factor, Tara was named one of the most influential women in tech by Fast Company in 2009. She is an early leader of “user generated conferences” and is considered to be one of the founders of the co-working movement. She is the co-founder of Buyosphere, a social site which lets users organize and share buying trends with others. In this interview, Tara shares her experiences as a public speaker, and… Read more »
Etsy: Sharing Their Experiences for the Greater Good – a SlideShare case study
In an interview, Mike Brittain, Director of Engineering at Etsy, discusses how they use SlideShare to give back to the industry. By extending the life of the content they develop for discrete events through their SlideShare Network they can share what their engineering teams have done to help others learn and benefit from their experiences. Etsy is the marketplace we make together. Etsy enables people anywhere to easily build and directly buy from independent, creative businesses, with 15 million members and 875,000 sellers in over 150 countries. In 2011, Etsy sellers grossed more than $525 million in sales. Over 40… Read more »
Salesforce: Casting a wider net via the social Web
Many large organizations are upgrading to SlideShare Network for a rich, branded social media presence. Here, Kendra Mayfield speaks with Jennifer Burnham, Marketing Director for Social and Content Strategy at Salesforce.com about why the global cloud computing company decided to upgrade to a SlideShare Network. With more than 100,000 customers, Salesforce.com has transformed the enterprise software market with cloud computing and, now, the shift to the Social Enterprise. Social content marketing has become an integral part of Salesforce’s larger marketing strategy. While traditional channels, like email and in-person events, still play a big role, the company is increasingly making content… Read more »
Kelly Services: Reaching out to the B-to-B audience – a SlideShare case study
In an interview, Todd Wheatland, VP of thought leadership and marketing at Kelly Services, explains how their use of the SlideShare Network is helping them rethink their content strategies and effectively tap into SlideShare’s professional audience. As an outsourcing and consulting partner to many of the world’s leading companies, Kelly Services is all about business innovation. It’s one reason they started experimenting with the content-sharing platform of SlideShare. “It’s a place where people were doing cool stuff and were willing to push the envelope,” said Todd. That appealed to Kelly Services, which began using the platform to house some of… Read more »