Editor’s note: Jason Miller is the Social Media Strategist & Content Marketing Evangelist at Marketo. In this guest post, Jason shares how Marketo includes SlideShare in their content marketing strategy. The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy. No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers. It’s now vital to include a visual element across all marketing campaigns. Marketo is a big advocate of visual content marketing and SlideShare is an essential part of our overall content strategy…. Read more »
Posts Categorized: Case Studies
InSites Consulting: Expanding Their Brand Globally – a SlideShare Case Study
Marketing guru Steven Van Belleghem is managing partner at InSites Consulting and author of “The Conversation Manager.” He is focused on growing awareness and extending the reach of his perspectives on marketing and his company’s vision – SlideShare is at the center of his efforts. With more than 1.5 million views, it’s safe to say he’s definitely doing something right, so we sat down with Steven to find out more. InSites is a market research firm acting as change agents to connect brands to consumers; they work to help companies better understand the ever-increasing role social media plays in their… Read more »
Etsy: Sharing Their Experiences for the Greater Good – a SlideShare case study
In an interview, Mike Brittain, Director of Engineering at Etsy, discusses how they use SlideShare to give back to the industry. By extending the life of the content they develop for discrete events through their SlideShare Network they can share what their engineering teams have done to help others learn and benefit from their experiences. Etsy is the marketplace we make together. Etsy enables people anywhere to easily build and directly buy from independent, creative businesses, with 15 million members and 875,000 sellers in over 150 countries. In 2011, Etsy sellers grossed more than $525 million in sales. Over 40… Read more »
Salesforce: Casting a wider net via the social Web
Many large organizations are upgrading to SlideShare Network for a rich, branded social media presence. Here, Kendra Mayfield speaks with Jennifer Burnham, Marketing Director for Social and Content Strategy at Salesforce.com about why the global cloud computing company decided to upgrade to a SlideShare Network. With more than 100,000 customers, Salesforce.com has transformed the enterprise software market with cloud computing and, now, the shift to the Social Enterprise. Social content marketing has become an integral part of Salesforce’s larger marketing strategy. While traditional channels, like email and in-person events, still play a big role, the company is increasingly making content… Read more »
Kelly Services: Reaching out to the B-to-B audience – a SlideShare case study
In an interview, Todd Wheatland, VP of thought leadership and marketing at Kelly Services, explains how their use of the SlideShare Network is helping them rethink their content strategies and effectively tap into SlideShare’s professional audience. As an outsourcing and consulting partner to many of the world’s leading companies, Kelly Services is all about business innovation. It’s one reason they started experimenting with the content-sharing platform of SlideShare. “It’s a place where people were doing cool stuff and were willing to push the envelope,” said Todd. That appealed to Kelly Services, which began using the platform to house some of… Read more »
Liz Ngonzi – Building a professional platform with SlideShare Pro
Here, SlideShare power user Liz Ngonzi, an international educator, speaker and entrepreneur, talks with Kendra Mayfield about why she decided to upgrade to a SlideShare Pro account and how SlideShare has helped her build her personal brand on the Web. Tell us about yourself, and how you’ve used social media so far? I was born in Uganda and moved to the United States when I was four years old. My mother was a diplomat, so I traveled internationally a great deal while growing up. I spent 13 years at the United Nations International School – an indelible experience that shaped… Read more »
Non-profit NTEN.org increases its reach and legacy with presentations
The Nonprofit Technology Network, NTEN, is a membership organization that works with the community of technologists who serve non profits. NTEN helps its members in a number of ways – by educating them about use of technology as well as spearheading research and advocacy for non profits. Throughout the year, NTEN works with nonprofits, and also the vendors who serve non profits. In 2000, NTEN launched its first conference, now called the Nonprofit Technology Conference (NTC). The NTC has grown steadily, breaking an attendance record in 2011 of more than 2,000 participants. This year’s NTC, which takes place April 3-5,… Read more »
Ariba: Making events ‘more mobile, more social’ – a SlideShare case study
Here, Kendra Mayfield speaks with Justin Fogarty, social media manager for Ariba, about why the B2B company decided to upgrade to a SlideShare custom branded Channel for a rich social media presence for its annual events content. With its vast network of more than 700,000 companies, and more than 100,000 transactions occurring on a daily basis, Ariba, Inc. is clearly more than just a software company. Every year, the B2B business commerce solutions provider connects hundreds of peers and prospects through its annual conference, Ariba LIVE. Until recently, attendees who were excited about sharing insights and strategies from real-time sessions… Read more »