Kevin Baldacci is a content marketing analyst for Salesforce’s Desk.com. He is the key architect behind Desk.com’s content marketing campaigns, which include SlideShare strategy, content creation and social lead generation. He shares a new strategy on SlideShare that optimizes Twitter engagement:
During my early years in social marketing … Read More..
Financial content can often be text-heavy, dense and difficult to read. That’s exactly why the Motley Fool turned to SlideShare.
The financial media company knew it needed to stand out with its content and incorporate more images, charts and visuals to its articles. So they launched a Motley Fool channel … Read More..
Mary Meeker’s Internet Trends 2013 report became the most viral presentation on SlideShare: It got 1 million views in just four days. How and why did it spread so fast? And how can others replicate such success?
We decided to take an in-depth look at the waves of traffic Meeker’s … Read More..
When Achievers wanted to up its content marketing efforts to drive more leads, the employee-recognition software company turned to SlideShare. With a strategic launch that took three months to plan, Achievers achieved the success they were looking for: Within a week, the company got dozens of qualified leads from HR … Read More..
Editor’s note: Jason Miller is the Social Media Strategist & Content Marketing Evangelist at Marketo. In this guest post, Jason shares how Marketo includes SlideShare in their content marketing strategy.
The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy. No longer can a … Read More..
Marketing guru Steven Van Belleghem is managing partner at InSites Consulting and author of “The Conversation Manager.” He is focused on growing awareness and extending the reach of his perspectives on marketing and his company’s vision – SlideShare is at the center of his efforts. With more than 1.5 million … Read More..