Marketing guru Steven Van Belleghem is managing partner at InSites Consulting and author of “The Conversation Manager.” He is focused on growing awareness and extending the reach of his perspectives on marketing and his company’s vision – SlideShare is at the center of his efforts. With more than 1.5 million … Read More..
Posts Categorized: Marketing & Lead Gen
Most blog posts look about the same.
They’re somewhere between 500 to 1,000 words long, and they have a title that starts with either “5 Ways to do Such and Such” or “How to do Such and Such.”
That’s a generalization, but it’s close to the truth.
Part of the … Read More..
Editor’s Note: In this guest post, Beth Hayden shares tips for using Pinterest with SlideShare, based on the concepts in her new book: Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.
A lot of people think that generating buzz for a business is hit or miss. They believe that sometimes you get lucky and it happens, but most of the time you don’t.
But if you read Buzzmarketing by Mark Hughes, you’ll learn that there’s a lot more to generating buzz … Read More..
Great content marketing starts with awesome content.
In order to get a higher return on the content you’re spending time and money to produce, it’s important to take the time to generate awesome, shareable content. People share content that stands out, so if your articles, blog posts, white papers, videos, … Read More..
With the vast amounts of information and data available today, there is a constant stream of research conducted on almost any topic. Websites and blogs are regularly updated with competitive analysis, market research, and the results of scientific inquiry and academic study. But where do you go to find trend … Read More..
Content marketing is all about getting more attention from customers.
Instead of interrupting them with ads, the goal is to provide free content in exchange for attention. This creates a positive interaction where customers receive something of value for free, and it makes them more receptive to future offerings and … Read More..
Editor’s note: With this post, we begin a series of articles about content marketing by guest author Joseph Putnam. Please share your thoughts in a comment below – we appreciate your feedback.
Content marketing is a relatively new marketing concept where businesses trade content that customers want in exchange for … Read More..