Editor’s Note: Karen Leland is a freelance journalist, best-selling author and president of Sterling Marketing Group, where she helps businesses negotiate the wired world of today’s media landscape — social and otherwise. She recently published this article, which got the attention of the SlideShare community and team. Ms. … Read More..
Posts Categorized: Marketing & Lead Gen
In this brief interview Jake Wengroff, the Global Director of Social Media at Frost & Sullivan shares the results of the first seven months of using a custom branded Channel for lead generation. With over a 50x ROI, this is an example any professional services firm should aspire … Read More..
LinkedIn posted their first earnings presentation in the LinkedIn SlideShare Pro Channel at the close of the bell yesterday, enabling their content to be a focal point of conversation across social networks. LinkedIn is one of several companies leveraging a new integration between SlideShare and StockTwits. The LinkedIn Channel … Read More..
With the launch of Google+ came lots of questions. Who should join? Is it another Facebook? Do I really need to add one more weapon to my social media arsenal? Early adopters of new technologies jumped for joy and implored everyone to jump in with them. The more cautious sat … Read More..
We’d like to call attention to something we’ve observed for quite some time. People really do recognize and appreciate valuable content, especially when it comes from their peers. By “valuable” we mean content that raises the interest, awareness, and knowledge of the person who receives it. It also can entertain, … Read More..
When was the last time you updated your resume or LinkedIn profile? Even if you’re in the same position, no doubt you’ve done some new stuff that is worth sharing. Equally important…are you using social media to help connect you to a growing professional network?
San Francisco startup InsideView sells a sales intelligence solution that many consider part of the Social CRM category. I spoke with their Inbound Marketing Manager, Koka Sexton, who has built out their presence on SlideShare. In this interview you will find great tips for any B2B marketer.
How did you … Read More..