Editor’s note: With this post, we begin a series of articles about content marketing by guest author Joseph Putnam. Please share your thoughts in a comment below – we appreciate your feedback.
Content marketing is a relatively new marketing concept where businesses trade content that customers want in exchange for … Read More..
It can be overwhelming to keep track of all the ways and places to market your business. Should SEO get as much attention as mobile? What’s the best way to reach the press? And what about all those bloggers?! On Mashable, Joe Chernov, VP of Content Marketing for Eloqua… Read More..
Many large organizations are upgrading to SlideShare Network for a rich, branded social media presence. Here, Kendra Mayfield speaks with Jennifer Burnham, Marketing Director for Social and Content Strategy at Salesforce.com about why the global cloud computing company decided to upgrade to a SlideShare Network.
With more than 100,000 customers, … Read More..
In an interview, Todd Wheatland, VP of thought leadership and marketing at Kelly Services, explains how their use of the SlideShare Network is helping them rethink their content strategies and effectively tap into SlideShare’s professional audience.
As an outsourcing and consulting partner to many of the world’s leading companies, Kelly … Read More..
In its ‘State of Social Media Marketing 2012′ annual report, social marketing software company Awareness, Inc. surveyed over 320 marketers from a wide variety of industries and levels of social marketing experience. It found SlideShare to have the highest adoption rate among leaders in social marketing. The report states,
… Read More..
Editor’s Note: This article by Matt McKenzie was originally published on Demand Gen Report, who kindly gave us permission to republish it below.
SlideShare gets compliments – yet some of that praise is strangely backhanded. It has been called, among other things, the “YouTube of slide presentations,” the “quiet … Read More..
Experts agree that small businesses are at the heart of improving today’s economy. If you own a business, but are not a public speaker, you may wonder how SlideShare can help you. We see many creative ways that small business owners can use presentations in their marketing strategy. Madeline Hoge… Read More..
12 presentations with predictions
What will change in 2012? What will stay the same? Here are 12 presentations that take a look at where we’ve all been in 2011 and predict trends that we’ll see in the coming year. Comment and share these presentations with your friends and colleagues. We’ll … Read More..