Great content marketing starts with awesome content.
In order to get a higher return on the content you’re spending time and money to produce, it’s important to take the time to generate awesome, shareable content. People share content that stands out, so if your articles, blog posts, white papers, videos, … Read More..
With the vast amounts of information and data available today, there is a constant stream of research conducted on almost any topic. Websites and blogs are regularly updated with competitive analysis, market research, and the results of scientific inquiry and academic study. But where do you go to find trend … Read More..
Content marketing is all about getting more attention from customers.
Instead of interrupting them with ads, the goal is to provide free content in exchange for attention. This creates a positive interaction where customers receive something of value for free, and it makes them more receptive to future offerings and … Read More..
Editor’s note: With this post, we begin a series of articles about content marketing by guest author Joseph Putnam. Please share your thoughts in a comment below – we appreciate your feedback.
Content marketing is a relatively new marketing concept where businesses trade content that customers want in exchange for … Read More..
It can be overwhelming to keep track of all the ways and places to market your business. Should SEO get as much attention as mobile? What’s the best way to reach the press? And what about all those bloggers?! On Mashable, Joe Chernov, VP of Content Marketing for Eloqua… Read More..
Many large organizations are upgrading to SlideShare Network for a rich, branded social media presence. Here, Kendra Mayfield speaks with Jennifer Burnham, Marketing Director for Social and Content Strategy at Salesforce.com about why the global cloud computing company decided to upgrade to a SlideShare Network.
With more than 100,000 customers, … Read More..
In an interview, Todd Wheatland, VP of thought leadership and marketing at Kelly Services, explains how their use of the SlideShare Network is helping them rethink their content strategies and effectively tap into SlideShare’s professional audience.
As an outsourcing and consulting partner to many of the world’s leading companies, Kelly … Read More..
In its ‘State of Social Media Marketing 2012′ annual report, social marketing software company Awareness, Inc. surveyed over 320 marketers from a wide variety of industries and levels of social marketing experience. It found SlideShare to have the highest adoption rate among leaders in social marketing. The report states,
… Read More..