Posts Categorized: Marketing & Lead Gen

Thought leaders publish research and trends as presentations

With the vast amounts of information and data available today, there is a constant stream of research conducted on almost any topic. Websites and blogs are regularly updated with competitive analysis, market research, and the results of scientific inquiry and academic study. But where do you go to find trend …
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5 Easy Content Ideas for Effective Content Marketing

Content marketing is all about getting more attention from customers.

Instead of interrupting them with ads, the goal is to provide free content in exchange for attention. This creates a positive interaction where customers receive something of value for free, and it makes them more receptive to future offerings and …
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Salesforce: Casting a wider net via the social Web

Many large organizations are upgrading to SlideShare Network for a rich, branded social media presence. Here, Kendra Mayfield speaks with Jennifer Burnham, Marketing Director for Social and Content Strategy at Salesforce.com about why the global cloud computing company decided to upgrade to a SlideShare Network.

With more than 100,000 customers, …
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