Content Marketing Institute and Marketing Profs collaborate annually to produce a heap of research findings they call “B2B Content Marketing Benchmarks, Budgets and Trends.” This year’s report just came out. (Presented on SlideShare here.)
In a section that probes respondents about what they perceive to be their biggest … Read More..
Guest post by Barry Feldman
Attention advertising professionals:
You won’t be needed any longer. Get your resumes together and get out. We’re web-centric now. You never really fit in that well online and you’re kind of annoying. When I’m online I know what I’m looking for and advertising ain’t … Read More..
Editor’s note: Jason Miller is the Social Media Strategist & Content Marketing Evangelist at Marketo. In this guest post, Jason shares how Marketo includes SlideShare in their content marketing strategy.
The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy. No longer can a … Read More..
There have been the Bloggies and the Vloggies, the Emmys and the Oscars, but have you thought of submitting your presentations for global social media awards? That’s what SlideShare community member Mark Johnson FAIA did, and brought home two coveted BE2 awards.
BE2 is a social media advocacy organization … Read More..
Editor’s note: we’re pleased to welcome Gregory Ciotti as a guest author for the SlideShare blog. Gregory manages content and inbound marketing for Help Scout, and regularly blogs about content marketing and psychology at Sparring Mind.
When it comes to successful content marketing in 2012 (and beyond), visuals have and … Read More..
Marketing guru Steven Van Belleghem is managing partner at InSites Consulting and author of “The Conversation Manager.” He is focused on growing awareness and extending the reach of his perspectives on marketing and his company’s vision – SlideShare is at the center of his efforts. With more than 1.5 million … Read More..
Most blog posts look about the same.
They’re somewhere between 500 to 1,000 words long, and they have a title that starts with either “5 Ways to do Such and Such” or “How to do Such and Such.”
That’s a generalization, but it’s close to the truth.
Part of the … Read More..
Editor’s Note: In this guest post, Beth Hayden shares tips for using Pinterest with SlideShare, based on the concepts in her new book: Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.
With the recent integration of Pinterest into the SlideShare platform, it’s even easier to collaboratively use … Read More..