Posts Categorized: Marketing & Lead Gen

Creating 3 Content Plays With 1 Article

Developing ideas for content marketing, then researching those ideas and putting those thoughts together in a coherent article, takes a lot of time. At we spend anywhere from a few hours to a few days on each piece of content we publish.

Of course there is return on that …
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Using SlideShare to Attract Investors

“Show me the money!” Every business owner has heard this before. The better quote might be, “How do I show the money to get the most investment?”

With the rise of social media, video and mobile technologies, investor relations have certainly evolved in recent years. To point: Who would …
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Reid Hoffman: How to Turn Viewers Into Buyers


With the advent of e-books and digital publishing, traditional book publishing — and marketing — has been turned on its head. How do authors today reach their audience and, most importantly, sell copies of their books? Reid Hoffman, LinkedIn co-founder and The Start-Up of You co-author, and his team turned …
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Social Selling: The Importance of Sharing

slide-1-638 (59)In today’s world of social connectivity, top salespeople need to be information curators to attract buyers and influence buying decisions. What’s the best way to go about doing that? SlideShare’s solutions consultant, Kevin Fisher, recently explained how and why SlideShare is a powerful tool for sharing content and building …
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Webinar: How to Use SlideShare for Social Selling

kevinThe social selling activity that is the most foreign to salespeople is Content Sharing. That is because content creation and distribution was traditionally Marketing’s job. In today’s world of social connectivity, top salespeople need to be information publishers to attract buyers and influence buying decisions.
One of the best tools …
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Lean Content Workout: Beef Up Your B2B Marketing

By Arabella Santiago

Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape. Why get your Lean Content workout on? Because we all know how much excessive non-useful information is out there, and the …
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