Developing ideas for content marketing, then researching those ideas and putting those thoughts together in a coherent article, takes a lot of time. At FitSmallBusiness.com we spend anywhere from a few hours to a few days on each piece of content we publish.
Of course there is return on that … Read More..
“Show me the money!” Every business owner has heard this before. The better quote might be, “How do I show the money to get the most investment?”
With the rise of social media, video and mobile technologies, investor relations have certainly evolved in recent years. To point: Who would … Read More..
With the advent of e-books and digital publishing, traditional book publishing — and marketing — has been turned on its head. How do authors today reach their audience and, most importantly, sell copies of their books? Reid Hoffman, LinkedIn co-founder and The Start-Up of You co-author, and his team turned … Read More..
In today’s world of social connectivity, top salespeople need to be information curators to attract buyers and influence buying decisions. What’s the best way to go about doing that? SlideShare’s solutions consultant, Kevin Fisher, recently explained how and why SlideShare is a powerful tool for sharing content and building … Read More..
Financial content can often be text-heavy, dense and difficult to read. That’s exactly why the Motley Fool turned to SlideShare.
The financial media company knew it needed to stand out with its content and incorporate more images, charts and visuals to its articles. So they launched a Motley Fool channel … Read More..
By Arabella Santiago
Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape. Why get your Lean Content workout on? Because we all know how much excessive non-useful information is out there, and the … Read More..