Ever wonder when you send someone content if, and how, they actually engaged with it? With SlideShare’s new Send Tracker, a new content analytics tool for SlideShare Pro, you can now send content to a potential customer, see when they opened it, how they engaged with it and gain … Read More..
Posts Categorized: Marketing & Lead Gen
Rand Fishkin is the founder and CEO of SEOmoz, a search optimization and social monitoring software company in Seattle, Washington. Rand and the SEOmoz team are active users of SlideShare, both for their individual public speaking appearances and for their event, MOZCon. Just returning from New Media Expo, … Read More..
Strategies for effective online marketing
Writer’s block is a lame excuse real writers don’t use. Translation: “I can’t write.”
Writer’s void? Different issue. It means, “There are no writers here.” This is a legitimate challenge for a good many companies who want to get active in content marketing.
Sometimes there … Read More..
You’ve completed your SlideShare profile, uploaded some presentations, embedded a slideshow or two on your blog. But how are you letting your readers know about your additional SlideShare content? It’s time to add a SlideShare badge (aka widget) to your website.
With one click on your SlideShare badge, visitors to … Read More..
We’re big fans of our friends at KISSmetrics. So when a guest post about SlideShare by Mauro D’Andrea appeared on the KISSmetrics blog, we noticed right away! In his article The Marketer’s Guide To SlideShare, Mauro presents a well thought out summary of his observations and experience using … Read More..
Content Marketing Institute and Marketing Profs collaborate annually to produce a heap of research findings they call “B2B Content Marketing Benchmarks, Budgets and Trends.” This year’s report just came out. (Presented on SlideShare here.)
In a section that probes respondents about what they perceive to be their biggest … Read More..
Guest post by Barry Feldman
Attention advertising professionals:
You won’t be needed any longer. Get your resumes together and get out. We’re web-centric now. You never really fit in that well online and you’re kind of annoying. When I’m online I know what I’m looking for and advertising ain’t … Read More..
Editor’s note: Jason Miller is the Social Media Strategist & Content Marketing Evangelist at Marketo. In this guest post, Jason shares how Marketo includes SlideShare in their content marketing strategy.
The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy. No longer can a … Read More..