Analytics have become an integral part of marketing. If you’re feeling the pressure to deliver numbers, you’re not alone: In 2014, 6 in 10 professionals felt an increased pressure to become more data-driven. Yet there’s so much data available these days, it’s difficult to determine which numbers you should be … Read More..
Posts Categorized: Marketing & Lead Gen
It’s been two decades since the mass adoption of email, yet email is still one of the most powerful means for a marketer to reach customers. Sure, email may not seem as glamorous as other new digital marketing trends (Snapchat anyone?), but for most marketers it’s still hugely important for … Read More..
Infographics have taken off. In today’s world of information overload, infographics’ visual focus make them more persuasive, engaging, and memorable than text alone. The numbers prove it: Publishers who use infographics increase their website traffic by 12 percent more than those who don’t. And infographics on SlideShare get more engagement… Read More..
Let’s face it: Content marketing is 50% luck. You can do everything right and end up talking to a wall. Or you can produce something you’re not proud of and watch it sprout giant, glowing meme wings.
I am not implying that content marketing involves lack of … Read More..
The world of content marketing can be considered a beast to tame with all the resources and opportunity out there. Fortunately, the challenge was made a bit easier this week at the Confab conference, where 650 “content strategy enthusiasts” came together in Minneapolis, MN, to exchange insights and best practices … Read More..
Today’s marketer has more outlets than ever before: Social media, blogs and video platforms are just the tip of the iceberg. No wonder it’s easy to get
overwhelmed when promoting in the 21st century. The good news is there are now dozens of apps, services, and other resources available to … Read More..
Humans are a visual species. Our brains process visual information 60,000 times faster than text, and retain 60% more of what we see than what we read. So, it makes sense that mastering the art of being visual can make your content more engaging, more memorable and more shareable. As … Read More..