Posts Categorized: Marketing & Lead Gen

Reid Hoffman: How to Turn Viewers Into Buyers

Reid Hoffman

With the advent of e-books and digital publishing, traditional book publishing — and marketing — has been turned on its head. How do authors today reach their audience and, most importantly, sell copies of their books? Reid Hoffman, LinkedIn co-founder and The Start-Up of You co-author, and his team turned …
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Social Selling: The Importance of Sharing

slide-1-638 (59)In today’s world of social connectivity, top salespeople need to be information curators to attract buyers and influence buying decisions. What’s the best way to go about doing that? SlideShare’s solutions consultant, Kevin Fisher, recently explained how and why SlideShare is a powerful tool for sharing content and building …
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Webinar: How to Use SlideShare for Social Selling

kevinThe social selling activity that is the most foreign to salespeople is Content Sharing. That is because content creation and distribution was traditionally Marketing’s job. In today’s world of social connectivity, top salespeople need to be information publishers to attract buyers and influence buying decisions.
One of the best tools …
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Lean Content Workout: Beef Up Your B2B Marketing

By Arabella Santiago

Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape. Why get your Lean Content workout on? Because we all know how much excessive non-useful information is out there, and the …
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A 4-Step Plan for Cutting Through the Content Clutter

The signal-to-noise ratio in the media world is low and getting lower. There’s essentially no barrier to entry for publishing online content. Get a smartphone and you’re in.

You’re powerless to dial down the noise. However, it is conceivable you can cut through the clutter. But you don’t do it …
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