Posts Categorized: Marketing & Lead Gen
By Arabella Santiago
Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape. Why get your Lean Content workout on? Because we all know how much excessive non-useful information is out there, and the … Read More..
In nine months, marketing automation software company Marketo has gotten nearly 1 millions views, received more than 6,100 lead forms and identified 117 sales opportunities – all from SlideShare. In fact, the company had such success generating sales leads through the site, it recently published an e-book on top tips … Read More..
The signal-to-noise ratio in the media world is low and getting lower. There’s essentially no barrier to entry for publishing online content. Get a smartphone and you’re in.
You’re powerless to dial down the noise. However, it is conceivable you can cut through the clutter. But you don’t do it … Read More..
Donna Papacosta is a social media and content marketing consultant, speaker, podcaster and writer. She’s also the owner of Trafalgar Communications and a contributing author for Business 2 Community. Papacosta recently wrote about her tips for utilizing SlideShare to its fullest. She shares them with the SlideShare community:
SlideShare … Read More..
Guest blog contributor Jason Miller knows the ins and outs of marketing: He is the social media strategist at Marketo, responsible for spearheading the company’s social media efforts by increasing engagement, optimizing for lead generation – and ultimately driving revenue. He is also a regular contributor to the Modern … Read More..
Apple fan or not, you can’t deny that Steve Jobs was a legendary presenter. Those who had the opportunity to witness his famous keynotes referred to his unique presentation style as “Stevenotes.” What made Jobs’ speeches so special that they warranted a nickname?
Jobs “transformed the typical, dull, technical, plodding … Read More..
An anthropologist, psychologist and neuroscientist walk into a bar….
It sounds like the beginning of a lame joke or an extremely cerebral story, but I have no punch line.
It’s no joke. Nor is it a heady story for all you Big Bangers.
I have good news for you though. … Read More..