In nine months, marketing automation software company Marketo has gotten nearly 1 millions views, received more than 6,100 lead forms and identified 117 sales opportunities – all from SlideShare. In fact, the company had such success generating sales leads through the site, it recently published an e-book on top tips … Read More..
Posts Categorized: Marketing & Lead Gen
The signal-to-noise ratio in the media world is low and getting lower. There’s essentially no barrier to entry for publishing online content. Get a smartphone and you’re in.
You’re powerless to dial down the noise. However, it is conceivable you can cut through the clutter. But you don’t do it … Read More..
Donna Papacosta is a social media and content marketing consultant, speaker, podcaster and writer. She’s also the owner of Trafalgar Communications and a contributing author for Business 2 Community. Papacosta recently wrote about her tips for utilizing SlideShare to its fullest. She shares them with the SlideShare community:
SlideShare … Read More..
Guest blog contributor Jason Miller knows the ins and outs of marketing: He is the social media strategist at Marketo, responsible for spearheading the company’s social media efforts by increasing engagement, optimizing for lead generation – and ultimately driving revenue. He is also a regular contributor to the Modern … Read More..
Apple fan or not, you can’t deny that Steve Jobs was a legendary presenter. Those who had the opportunity to witness his famous keynotes referred to his unique presentation style as “Stevenotes.” What made Jobs’ speeches so special that they warranted a nickname?
Jobs “transformed the typical, dull, technical, plodding … Read More..
An anthropologist, psychologist and neuroscientist walk into a bar….
It sounds like the beginning of a lame joke or an extremely cerebral story, but I have no punch line.
It’s no joke. Nor is it a heady story for all you Big Bangers.
I have good news for you though. … Read More..
Ever wonder when you send someone content if, and how, they actually engaged with it? With SlideShare’s new Send Tracker, a new content analytics tool for SlideShare Pro, you can now send content to a potential customer, see when they opened it, how they engaged with it and gain … Read More..
Rand Fishkin is the founder and CEO of SEOmoz, a search optimization and social monitoring software company in Seattle, Washington. Rand and the SEOmoz team are active users of SlideShare, both for their individual public speaking appearances and for their event, MOZCon. Just returning from New Media Expo, … Read More..