As Chief Marketing Officers develop their social media marketing strategy for 2010, they are demanding business results. That’s the message from a CMO Group/Bazzarvoice survey,
In 2009, 89% of CMOs tracked social media’s impact by using standard metrics such as site traffic, pageviews, and number of fans. However, CMOs
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This the first in a series of guest posts by Slideshare Advisor Ross Mayfield.
B2B Sales & Marketing has traditionally been driven by withholding information. A tradition that is turning on its head rapidly.
Marketing would entice a prospect with the lure of an asset, like a whitepaper. You fill … Read More..
A few days ago, I announced a new section of our blog focusing on social media for businesses. Today I would like to introduce our first blogger for this section – Ross Mayfield – longtime SlideShare advisor, Founder and President of SocialText, the first wiki company. Ross has a … Read More..
Making a presentation to management or internally about social media? Kipp Bodnar from B2B Social Media has put together a list of 9 presentations that can help you. There are presentations about Dell, IBM, Cisco, an interview with Ann Handley of Marketing Profs, and much more. Take a look.… Read More..
If you are B2B company and wondering if you should be using social media, this article by Ayelet Noff is a great read. It talks about why and how you need to participate in social media – going beyond no of Twitter followers and Facebook fans and make sure you … Read More..
Starting today, we are introducing a new focus for our blog – Social Media for Businesses (especially in the B2B space). Many of our users are businesses who are dipping their toes into social media, we want to follow, understand and discuss issues related to this . Several of us … Read More..
With LeadShare, some users have expressed curiosity about how the lead generation forms works on documents embedded on blogs. Here are examples to help you with this. Three cases are possible:
Case 1: Lead Generation form after the 1st page in the document; form is COMPULSORY for further viewing … Read More..
With LeadShare, some users have expressed curiosity about how the lead generation forms works on blog embeds. Here are examples to help you with this. Three cases are possible:
Case 1: Lead Generation form after the 10th slide in the presentation; form is COMPULSORY for further viewing (users cannot … Read More..