Sometimes the saying “Any publicity is good publicity” just doesn’t hold water. After all, who could forget the tweet that brought down Justine Sacco’s career or the failed McDonad’s hashtag #McDStories? The list could go on and on.
There are plenty of best marketing practices out there. But what … Read More..
As a B2B marketing professional, I understand the challenges of connecting with the often-elusive B2B buyers. With so many digital marketing channels available for marketing professionals, developing an online presence can be overwhelming.
I want to give you some creative solutions to help you overcome some of the challenges of … Read More..
Two of the biggest conferences for marketers — Content Marketing World and Hubspot’s Inbound 2015 — took place this week, with no shortage of headlines (and tweets!). CMWorld boasted guests such as actor John Cleese, author Kristina Halvorson, and content marketing expert Jay Baer, while Inbound’s speakers included author … Read More..
Five years ago, ebooks brought in $1.52 billion for U.S. companies. This year, they’re predicted to generate $6.74 billion. By 2018, that number is expected to jump to $8.69 billion. Need we say more to convince you to publish an ebook?
For those interested in checking out what ebooks can … Read More..
An estimated 33% of American adults listen to podcasts, up from 23% five years ago in 2010. No doubt, the international phenomenon of Serial is proof that audio can make a striking impact in the dense world of content (marketers, take note). Looking to record a podcast of your own? … Read More..
Have you been leveraging SlideShare to its fullest potential? For many, you’ve just scratched the surface. We recently took to Twitter to participate in the #GetRealChat, hosted by social media expert Pam Moore. We shared advice on how to leverage the power of SlideShare and LinkedIn, showed examples … Read More..
Visual content such as presentations, infographics and videos serve as powerful marketing assets that can connect existing and potential customers with brands. Content marketing has become a leading strategy for businesses, with almost 80% of CMOs citing content as the future of marketing.
Today we are announcing a way … Read More..
By Lee Odden
Becoming authoritative in an age of information overload requires more than simply creating content. It requires creating content that attracts relevant audiences and engages readers to take action. Creating authoritative content also requires strategy, process, and the right tools.
Why is authority important in content marketing? Authority … Read More..