Five years ago, ebooks brought in $1.52 billion for U.S. companies. This year, they’re predicted to generate $6.74 billion. By 2018, that number is expected to jump to $8.69 billion. Need we say more to convince you to publish an ebook?
For those interested in checking out what ebooks can … Read More..
An estimated 33% of American adults listen to podcasts, up from 23% five years ago in 2010. No doubt, the international phenomenon of Serial is proof that audio can make a striking impact in the dense world of content (marketers, take note). Looking to record a podcast of your own? … Read More..
Have you been leveraging SlideShare to its fullest potential? For many, you’ve just scratched the surface. We recently took to Twitter to participate in the #GetRealChat, hosted by social media expert Pam Moore. We shared advice on how to leverage the power of SlideShare and LinkedIn, showed examples … Read More..
Visual content such as presentations, infographics and videos serve as powerful marketing assets that can connect existing and potential customers with brands. Content marketing has become a leading strategy for businesses, with almost 80% of CMOs citing content as the future of marketing.
Today we are announcing a way … Read More..
By Lee Odden
Becoming authoritative in an age of information overload requires more than simply creating content. It requires creating content that attracts relevant audiences and engages readers to take action. Creating authoritative content also requires strategy, process, and the right tools.
Why is authority important in content marketing? Authority … Read More..
When designers Yancey Unequivocally and Cory Jim first entered SlideShare’s World’s Best Presentation Contest in 2010, they didn’t expect their first-place win would lead to them launching a company. Now, with a viable presentation design company under their belts — not to mention 100 SlideShare uploads totaling 4 million views … Read More..
Mobile isn’t the future anymore — it’s the present. According to “Queen of the Internet” Mary Meeker and her 2015 Internet Trends Report, mobile usage has grown to almost 3 hours per day for the average American adult. Compare this to the less than 1/3 of an hour Americans … Read More..
The biggest names in advertising and marketing gathered along the French Riviera this week for the annual Cannes Lions International Festival of Creativity. The year’s best campaigns were celebrated, while creative leaders from Airbnb’s CMO to Marilyn Manson shared their secrets for making a splash in today’s crowded media … Read More..