Guest blog contributor Jason Miller knows the ins and outs of marketing: He is the social media strategist at Marketo, responsible for spearheading the company’s social media efforts by increasing engagement, optimizing for lead generation – and ultimately driving revenue. He is also a regular contributor to the Modern … Read More..
Posts Categorized: business
Great content marketing starts with awesome content.
In order to get a higher return on the content you’re spending time and money to produce, it’s important to take the time to generate awesome, shareable content. People share content that stands out, so if your articles, blog posts, white papers, videos, … Read More..
With the vast amounts of information and data available today, there is a constant stream of research conducted on almost any topic. Websites and blogs are regularly updated with competitive analysis, market research, and the results of scientific inquiry and academic study. But where do you go to find trend … Read More..
Content marketing is all about getting more attention from customers.
Instead of interrupting them with ads, the goal is to provide free content in exchange for attention. This creates a positive interaction where customers receive something of value for free, and it makes them more receptive to future offerings and … Read More..
Many large organizations are upgrading to SlideShare Network for a rich, branded social media presence. Here, Kendra Mayfield speaks with Jennifer Burnham, Marketing Director for Social and Content Strategy at Salesforce.com about why the global cloud computing company decided to upgrade to a SlideShare Network.
With more than 100,000 customers, … Read More..
In an interview, Todd Wheatland, VP of thought leadership and marketing at Kelly Services, explains how their use of the SlideShare Network is helping them rethink their content strategies and effectively tap into SlideShare’s professional audience.
As an outsourcing and consulting partner to many of the world’s leading companies, Kelly … Read More..
In its ‘State of Social Media Marketing 2012′ annual report, social marketing software company Awareness, Inc. surveyed over 320 marketers from a wide variety of industries and levels of social marketing experience. It found SlideShare to have the highest adoption rate among leaders in social marketing. The report states,
Editor’s Note: This article by Matt McKenzie was originally published on Demand Gen Report, who kindly gave us permission to republish it below.
SlideShare gets compliments – yet some of that praise is strangely backhanded. It has been called, among other things, the “YouTube of slide presentations,” the “quiet … Read More..