Have you been leveraging SlideShare to its fullest potential? For many, you’ve just scratched the surface. We recently took to Twitter to participate in the #GetRealChat, hosted by social media expert Pam Moore. We shared advice on how to leverage the power of SlideShare and LinkedIn, showed examples … Read More..
Posts Categorized: Marketing & Lead Gen
Visual content such as presentations, infographics and videos serve as powerful marketing assets that can connect existing and potential customers with brands. Content marketing has become a leading strategy for businesses, with almost 80% of CMOs citing content as the future of marketing.
Today we are announcing a way … Read More..
Becoming authoritative in an age of information overload requires more than simply creating content. It requires creating content that attracts relevant audiences and engages readers to take action. Creating authoritative content also requires strategy, process, and the right tools.
Why is authority important in content marketing? Authority … Read More..
When designers Yancey Unequivocally and Cory Jim first entered SlideShare’s World’s Best Presentation Contest in 2010, they didn’t expect their first-place win would lead to them launching a company. Now, with a viable presentation design company under their belts — not to mention 100 SlideShare uploads totaling 4 million views … Read More..
Mobile isn’t the future anymore — it’s the present. According to “Queen of the Internet” Mary Meeker and her 2015 Internet Trends Report, mobile usage has grown to almost 3 hours per day for the average American adult. Compare this to the less than 1/3 of an hour Americans … Read More..
The biggest names in advertising and marketing gathered along the French Riviera this week for the annual Cannes Lions International Festival of Creativity. The year’s best campaigns were celebrated, while creative leaders from Airbnb’s CMO to Marilyn Manson shared their secrets for making a splash in today’s crowded media … Read More..
Analytics have become an integral part of marketing. If you’re feeling the pressure to deliver numbers, you’re not alone: In 2014, 6 in 10 professionals felt an increased pressure to become more data-driven. Yet there’s so much data available these days, it’s difficult to determine which numbers you should be … Read More..
It’s been two decades since the mass adoption of email, yet email is still one of the most powerful means for a marketer to reach customers. Sure, email may not seem as glamorous as other new digital marketing trends (Snapchat anyone?), but for most marketers it’s still hugely important for … Read More..