Posts Categorized: Marketing & Lead Gen

Producing a Podcast? Read These 3 Decks First

Podcast1An estimated 33% of American adults listen to podcasts, up from 23% five years ago in 2010. No doubt, the international phenomenon of Serial is proof that audio can make a striking impact in the dense world of content (marketers, take note). Looking to record a podcast of your own? …
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4 Ways to Craft SlideShare Content That Will Build Authority

authority-blogBy Lee Odden

Becoming authoritative in an age of information overload requires more than simply creating content. It requires creating content that attracts relevant audiences and engages readers to take action. Creating authoritative content also requires strategy, process, and the right tools.

Why is authority important in content marketing? Authority …
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