Posts Categorized: Marketing & Lead Gen

How To Excel at B2B Marketing Using Presentations

b2b blogAs a B2B marketing professional, I understand the challenges of connecting with the often-elusive B2B buyers. With so many digital marketing channels available for marketing professionals, developing an online presence can be overwhelming.

I want to give you some creative solutions to help you overcome some of the challenges of …
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Producing a Podcast? Read These 3 Decks First

Podcast1An estimated 33% of American adults listen to podcasts, up from 23% five years ago in 2010. No doubt, the international phenomenon of Serial is proof that audio can make a striking impact in the dense world of content (marketers, take note). Looking to record a podcast of your own? …
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4 Ways to Craft SlideShare Content That Will Build Authority

authority-blogBy Lee Odden

Becoming authoritative in an age of information overload requires more than simply creating content. It requires creating content that attracts relevant audiences and engages readers to take action. Creating authoritative content also requires strategy, process, and the right tools.

Why is authority important in content marketing? Authority …
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