How do you get featured on the SlideShare homepage? What are tips for customizing content for the platform? And how do you build a successful campaign around a SlideShare? Todd Wheatland (Kelly Services), Jesse Noyes (Kapost) and I discussed all those topics and more in a webinar today… Read More..
Posts Categorized: Marketing & Lead Gen
So you’ve uploaded a SlideShare. Now what?
If your answer is “sit back and watch the views pour in,” that’s a gross misuse of your time and effort — especially if you’re a marketer (and 40% of B2B marketers report using SlideShare). What you should be doing is creating … Read More..
Developing ideas for content marketing, then researching those ideas and putting those thoughts together in a coherent article, takes a lot of time. At FitSmallBusiness.com we spend anywhere from a few hours to a few days on each piece of content we publish.
Of course there is return on that … Read More..
Attracting new customers is an ongoing challenge for startups. This success story highlights how Framebench used SlideShare to promote its brand and attract customer leads – all with one presentation.
Reaching a wider audience
When Rohit Agarwal, Founder of Framebench, wanted to increase usage of his company’s new product,
“Show me the money!” Every business owner has heard this before. The better quote might be, “How do I show the money to get the most investment?”
With the rise of social media, video and mobile technologies, investor relations have certainly evolved in recent years. To point: Who would … Read More..
With the advent of e-books and digital publishing, traditional book publishing — and marketing — has been turned on its head. How do authors today reach their audience and, most importantly, sell copies of their books? Reid Hoffman, LinkedIn co-founder and The Start-Up of You co-author, and his team turned … Read More..
In today’s world of social connectivity, top salespeople need to be information curators to attract buyers and influence buying decisions. What’s the best way to go about doing that? SlideShare’s solutions consultant, Kevin Fisher, recently explained how and why SlideShare is a powerful tool for sharing content and building … Read More..