Guest Post by Aviad Pinkovezky on the new SlideShare Content Ads that provide a paid option for gaining targeted engagement and sales leads with rich SlideShare content. With the new content ads, SlideShare & LinkedIn provide a strong set of earned, owned and paid options for social content marketing. Brands have a new opportunity to share content with LinkedIn’s professional audience using SlideShare Content Ads, the latest addition to LinkedIn’s expanding Content Ads portfolio. Similar to display ads, Content Ads reach a targeted audience of professionals on LinkedIn. However, they differ in that they enable our members to engage with your content without… Read more »
Posts Categorized: B2B
Kelly Services: Reaching out to the B-to-B audience – a SlideShare case study
In an interview, Todd Wheatland, VP of thought leadership and marketing at Kelly Services, explains how their use of the SlideShare Network is helping them rethink their content strategies and effectively tap into SlideShare’s professional audience. As an outsourcing and consulting partner to many of the world’s leading companies, Kelly Services is all about business innovation. It’s one reason they started experimenting with the content-sharing platform of SlideShare. “It’s a place where people were doing cool stuff and were willing to push the envelope,” said Todd. That appealed to Kelly Services, which began using the platform to house some of… Read more »
SlideShare Scoring High Marks For ROI, Integration Among B2B Marketers
Editor’s Note: This article by Matt McKenzie was originally published on Demand Gen Report, who kindly gave us permission to republish it below. SlideShare gets compliments – yet some of that praise is strangely backhanded. It has been called, among other things, the “YouTube of slide presentations,” the “quiet giant of content marketing” and the “dark horse of B2B marketing.” It’s true that SlideShare probably lacks the sheer scale that ties social media sites like Facebook, Twitter, YouTube and LinkedIn into the popular culture. According to many B2B marketers, however, SlideShare delivers one thing other social media sites often struggle… Read more »
Ariba: Making events ‘more mobile, more social’ – a SlideShare case study
Here, Kendra Mayfield speaks with Justin Fogarty, social media manager for Ariba, about why the B2B company decided to upgrade to a SlideShare custom branded Channel for a rich social media presence for its annual events content. With its vast network of more than 700,000 companies, and more than 100,000 transactions occurring on a daily basis, Ariba, Inc. is clearly more than just a software company. Every year, the B2B business commerce solutions provider connects hundreds of peers and prospects through its annual conference, Ariba LIVE. Until recently, attendees who were excited about sharing insights and strategies from real-time sessions… Read more »
How to rock your Twitter Chat with SlideShare: an interview with Mark Johnson, FAIA
We’re pleased to introduce guest author Kendra Mayfield, a new addition to the editorial team here at SlideShare. As a professional writer, Kendra has reported for Wired News and companies such as LinkedIn, Gap Inc. Global Communications and the University of San Francisco Medical Center. To kick off our series highlighting best practices from the SlideShare community, Kendra interviewed Mark Johnson, FAIA. We love to spot presenters who are using SlideShare in new ways. That’s just the case with Mark Johnson, a marketing exec, licensed architect, professional building designer and certified kitchen designer. Mark’s iPad + Apps for Designers presentation,… Read more »
Frost & Sullivan use Slideshare to promote analyst expertise
With numerous presentations addressing a variety of industries, international consulting firm Frost & Sullivan uses SlideShare to demonstrate its research, depth of knowledge, and capabilities. Their presentations, including an archive of Analyst Briefings, serve as a resource for current and future clients. By establishing its brand on a custom SlideShare channel, Frost & Sullivan has successfully positioned itself as a leader in partnering with companies to ensure their growth. Sarah Saatzer and Jake Wengroff talked with us about Frost & Sullivan’s strategy and best practices for using SlideShare. How are you incorporating your SlideShare Pro channel into your marketing and… Read more »
JESS3 Uses SlideShare Pro as Platform for Clients
This week we talked with Jesse Thomas, founder of JESS3, about how JESS3 uses SlideShare Pro… Who is Jess3? Is it a person or a company? JESS3 is a creative interactive agency that specializes in product design, branding, social media and data visualization. Based in Washington, DC JESS3 has studio spaces in New York City, France, the UK, Argentina and other creative hubs all over the world. How long has JESS3 been on SlideShare? How do you use it? JESS3 has been using SlideShare since April 2007, initially under my personal account. But my history with SlideShare goes back even… Read more »
The most viral B2B report ever
Viral and B2B are two words that don’t together. Or so you would think. But our friends at Altimeter just disproved that old adage with their latest upload. Andy Sernovitz over on the “Damn, I wish I thought of that” blog, analyzes how the most recent report from Altimeter ended up with more than 30,000 views, 2000 favorites and 130 embeds. Its worth a read.