Often, the most difficult part about creating a visual project is starting it. While you may have a great idea, it can be tough to know how exactly you will execute it. There are so many different factors to take into account: time, audience demographics, intent, size, placement, … Read More..
Posts By: Scott Schwertly
I don’t know about you, but I love staying current. It’s fun to know the latest and greatest, and this holds true even for a topic that seems unchanging, like presentations. Whether it’s with photos, fonts or otherwise, these are presentation features that change and transform over time.
Here are … Read More..
Today, most presenters fear large slide counts. Many worry that a deck that is 100 slides, 50 slides or even 30 slides will create a poor experience for their audience. I’m here to shatter that belief.
Presenters need to stop aiming for 5-slide, 10-slide, and 15-slide decks.
These are weak.… Read More..
I am often asked how one can make slides look more engaging and visually appealing. Today, I want to offer up one simple technique that does not require a background in design, or expertise at programs like Photoshop or Illustrator: the Rule of Thirds.
What is it?
Imagine splitting up … Read More..
Aristotle often discussed three principles: pathos (passion), ethos (character), and logos (evidence). All three are the foundation to a great presentation, but today I want to unpack the topic of logos.
If you examine most business presentations, you will likely find an abuse of logos. You’ll see a … Read More..
Evidence shows that people prefer visual content. Unfortunately, one of the biggest mistakes I see with slide design today is the abuse of text. Presenters use too much of it, too often and on too many slides. It’s a common error that can easily be remedied.
Here are 2 … Read More..
I often get asked what is on the horizon in the world of presentations. Surprisingly, a lot has changed, but a lot has also stayed the same. If I quickly glance at the clients we serve at Ethos3, 7 out of 10 presentation design requests are still in PowerPoint. … Read More..
The new year is about new beginnings, fresh starts and clean slates. I don’t know about you, but I love to use this time to truly evaluate what needs to stay or be deleted on my devices. If an app hasn’t been unused for more than one month, it’s time … Read More..