Several weeks ago we talked about the importance of the Rule of Thirds. Let’s go one step further and talk about a closely related topic: white space. What is it exactly? It’s a design term referring to space that isn’t occupied by text, images or other visible page elements. … Read More..
Posts By: Scott Schwertly
When you hear “PowerPoint,” many connotations — often negative — likely come to mind. Perhaps this piece of software has forced you into late-night work sessions, high-stress mornings before a conference or even malfunctions in the boardroom.
But imagine a world where PowerPoint could help empower you. That’s what it’s … Read More..
Often, the most difficult part about creating a visual project is starting it. While you may have a great idea, it can be tough to know how exactly you will execute it. There are so many different factors to take into account: time, audience demographics, intent, size, placement, … Read More..
I don’t know about you, but I love staying current. It’s fun to know the latest and greatest, and this holds true even for a topic that seems unchanging, like presentations. Whether it’s with photos, fonts or otherwise, these are presentation features that change and transform over time.
Here are … Read More..
Today, most presenters fear large slide counts. Many worry that a deck that is 100 slides, 50 slides or even 30 slides will create a poor experience for their audience. I’m here to shatter that belief.
Presenters need to stop aiming for 5-slide, 10-slide, and 15-slide decks.
These are weak.… Read More..
I am often asked how one can make slides look more engaging and visually appealing. Today, I want to offer up one simple technique that does not require a background in design, or expertise at programs like Photoshop or Illustrator: the Rule of Thirds.
What is it?
Imagine splitting up … Read More..
Aristotle often discussed three principles: pathos (passion), ethos (character), and logos (evidence). All three are the foundation to a great presentation, but today I want to unpack the topic of logos.
If you examine most business presentations, you will likely find an abuse of logos. You’ll see a … Read More..
Evidence shows that people prefer visual content. Unfortunately, one of the biggest mistakes I see with slide design today is the abuse of text. Presenters use too much of it, too often and on too many slides. It’s a common error that can easily be remedied.
Here are 2 … Read More..