Last week, I made the case for treating your presentations like a TV series. To recap, presenting your message in a series of releases allows you to incorporate feedback, build a following (and excitement!), and, ultimately, produce better content.
Creating a series doesn’t mean automatic success — think of … Read More..
By Nancy Duarte
I received a text message three days ago from my niece who works at a CPA firm that delivers a lot of technical presentations. Her message said, “…Many presentations are quite boring and ineffective. Unfortunately, the information the presenters are trying to convey is actually important, but … Read More..
So you’ve uploaded a SlideShare. Now what?
If your answer is “sit back and watch the views pour in,” that’s a gross misuse of your time and effort — especially if you’re a marketer (and 40% of B2B marketers report using SlideShare). What you should be doing is creating … Read More..
Tinkering with your SlideShares can make a huge difference.
Case in point: Two months ago, I published “A Humane Approach to Business (or Why Companies Must Stop Torturing Their Customers).” It had a different title when I first published it — one I’ve long since forgotten — and … Read More..
People love infographics, and the statistics prove it: In the past five years, Google searches for “infographics” have increased 25X. Sharing an infographic can improve website traffic by 12%. Some analysts even claim that 100% of businesses can benefit from sharing an infographic.
But you can’t just slap … Read More..
Developing ideas for content marketing, then researching those ideas and putting those thoughts together in a coherent article, takes a lot of time. At FitSmallBusiness.com we spend anywhere from a few hours to a few days on each piece of content we publish.
Of course there is return on that … Read More..
By Maria Ignatova
A version of this article first appeared on LinkedIn’s Talent Blog.
When you visit SlideShare, the first thing on your mind most likely is not, “Oh, I am going to use SlideShare to recruit amazing talent.” But it’s a huge, largely untapped opportunity to do so.… Read More..