By Glenn Leibowitz
Earlier this year, I wrote a post on LinkedIn about one of my favorite writing mentors, William Zinsser. My intention was to pull together some of the lessons I had learned from his classic bestselling book, “On Writing Well”, which I read a decade ago.
While … Read More..
By Trevor Currie
You’re a smart, experienced professional with a depth of expertise and a range of experience that is exhaustive and the envy of those around you. So when you’re asked to speak at a conference or to share your knowledge with a group of colleagues or clients, you … Read More..
By Eugene Cheng and Cheryl Low
Getting featured on SlideShare’s homepage as one of the three top SlideShares of the Day can be considered the holy grail for many uploaders. In our experience, this coveted spotlight guarantees at least a few thousand views in traffic, and your content becomes a … Read More..
By Rand Fishkin
I speak a lot.
In the last 3 years, I’ve given nearly 80 unique presentations at 100+ events in the technology and marketing fields. A good percent of the time, I get scores back from the organizers telling me how the audience perceived my talk in relation … Read More..
By Lee Odden
Becoming authoritative in an age of information overload requires more than simply creating content. It requires creating content that attracts relevant audiences and engages readers to take action. Creating authoritative content also requires strategy, process, and the right tools.
Why is authority important in content marketing? Authority … Read More..
By Geoffrey James
Presentations with bullet lists make you seem dull and stupid. Structuring your presentation as a real story does the exact opposite.
Most presentations are boring, some are tolerable, a very few are memorable. The memorable ones all share a single essential characteristic–they tell a story. But what
… Read More..
By Sunday Avery
Persuasion is a bit like a magician’s trick: It seems mysterious and not easily replicable.
Don’t be tricked into a magician’s illusion. The art of persuasion is not as challenging to master as it might seem. Even if you don’t feel like you have that je ne … Read More..
By Ian Lurie
Let’s face it: Content marketing is 50% luck. You can do everything right and end up talking to a wall. Or you can produce something you’re not proud of and watch it sprout giant, glowing meme wings.
I am not implying that content marketing involves lack of … Read More..