By Rand Fishkin
I speak a lot.
In the last 3 years, I’ve given nearly 80 unique presentations at 100+ events in the technology and marketing fields. A good percent of the time, I get scores back from the organizers telling me how the audience perceived my talk in relation … Read More..
By Lee Odden
Becoming authoritative in an age of information overload requires more than simply creating content. It requires creating content that attracts relevant audiences and engages readers to take action. Creating authoritative content also requires strategy, process, and the right tools.
Why is authority important in content marketing? Authority … Read More..
By Geoffrey James
Presentations with bullet lists make you seem dull and stupid. Structuring your presentation as a real story does the exact opposite.
Most presentations are boring, some are tolerable, a very few are memorable. The memorable ones all share a single essential characteristic–they tell a story. But what
… Read More..
By Sunday Avery
Persuasion is a bit like a magician’s trick: It seems mysterious and not easily replicable.
Don’t be tricked into a magician’s illusion. The art of persuasion is not as challenging to master as it might seem. Even if you don’t feel like you have that je ne … Read More..
By Ian Lurie
Let’s face it: Content marketing is 50% luck. You can do everything right and end up talking to a wall. Or you can produce something you’re not proud of and watch it sprout giant, glowing meme wings.
I am not implying that content marketing involves lack of … Read More..
By Ross Simmonds
This post was originally published on Inbound.org
Over the last few months, I’ve intentionally doubled down on my investment in content marketing. For the past few years, my primary investment has been through nothing more than late nights and early mornings. Over the last few months, I … Read More..
By Dominique J.
Editor’s Note: This post was originally published on DominiqueJ.com
Last week I created my first SlideShare presentation ever. I had absolutely NO following on SlideShare. I’m not some “big brand”. I’m not famous. I have extremely limited graphic design skills. Despite all of that, my presentation got … Read More..
By Pamela Muldoon
Editor’s Note: This post was originally published on Content Marketing Institute.
Jesse Desjardins is a go-getter. Throughout his career, he has gone after what he wanted to do – even if the first answer was no or a deadline had passed. Finding success in that approach … Read More..