Slide Tips: The Sales Presentation - Part One (by Kevin Sasser)
May 6, 09:10 am PST
This post by Kevin Sasser is the seventh in our Slide Tips series.
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I remember the day my father brought home our family’s first microwave oven. While we were far from the first on the block to own this modern culinary marvel, we still viewed this event as the catalyst that would catapult us deep into the heart of the middle class.
Dad unpacked the mammoth machine, as mom and I rushed to the store to purchase our first collection of prepackaged microwave dinners. On the drive home, I envisioned how my taste buds would react to the overwhelming, bountiful flavor that surely would erupt as soon as we introduced the cardboard boxes in our grocery bag to the powerful, yet controlled, radiation contained within our new oven.
As we prepared for the maiden meal, the atmosphere was careful and serious, like a crew preparing the space shuttle for launch. My father read the instructions to some feast-in-a-box emblazoned with the word “Gourmet” while I confirmed the verbal commandments and executed the dictated tactics.
“OK, cut a slit in the top of the box.”
“Cutting slit in box….check.”
Slide Tips: A Decade in the Life of the Presentation Industry (by Lisa Lindgren)
Apr 30, 12:17 am PST
This post by Lisa Lindgren is the sixth in our Slide Tips series.
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I don’t usually write articles; instead, I am usually the one for whom others write. For almost a decade I published the Presentation Pointers newsletter and managed the Presenters University Web site. We brought solid presentation-oriented advice to hundreds of thousands of people. It was satisfying work.
Well, all good things eventually end, and sometimes we need those endings to shake off the cobwebs and open our eyes to the changes happening around us. As I leaped from 1998 to 2008 to become the publisher of PresentationXpert, I was struck by how many changes had occurred in the Web world. From blogs, RSS feeds, and wikis, the Web has gone from a one-way, broadcast-type tool to a participatory medium where anyone can get the information that they want, when and how they want it, and have fun while doing so.
Have presentations changed similarly? Can we draw parallels between the evolution of the Web and changes in presentations? Continue reading »
Slide Tips: Everything You Need to Know About Presentations from Forrest Gump (by Scott Schwertly)
Apr 16, 12:42 am PST
This post by Scott Schwertly is the sixth in our Slide Tips series.
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Break the rules. When you think about the way presentations are done today, there isn’t much to envy. So be different. Be groundbreaking. Be epic. Be like Forrest Gump.
The beauty of the movie Forrest Gump is that there is no real plot and no villains. Amazingly, there isn’t even a major moment of tension or discovery. The film begins with a simple introduction: a feather drifting with the wind and finally landing at the foot of an unassuming man sitting at a bus stop. This is the start of a powerful story – a story that breaks the rules.
As presenters, there is so much we gain from Robert Zemeckis’ 1994 dramatic film that tells the story of a man with an IQ of 75. It details Forrest’s epic journey through life and it’s through these mini-stories that we can gain so much. For starters, you can be successful with your next presentation simply by being different – by breaking the rules. After all, the status quo is boring. That’s the first lesson. However, if you look more closely at the film, you can learn some great lessons about presentations.
Here are five presentation lessons that you can learn from Forrest:
Continue reading »
New Features: File size 50MB, most embedded page, embed yahoo videos in comments
Apr 14, 06:49 am PST
We’ve just rolled out three much requested features:
Increased File Size: You can now upload presentations upto 50MB in size! That’s right 50MB! Go ahead and upload all those huge presos you wanted to show the world.
View the Most Embedded presentations on SlideShare: You can now view presentations sorted by Most Embedded (on blogs & websites). You may view these presentations sorted by day, week, month or all time.

Post Yahoo Videos in your comments: We now support embedding of Yahoo Videos in the slideshow comments. This can be useful to augment your presentation on SlideShare with accompanying videos about the event. (We already support other popular video sites including Youtube, Google Videos, BlipTV, Metacafe, DailyMotion and Viddler)
Do let us know how you liked these features.
Slide Tips: Worth Ten Thousand Words (Rick Altman)
Apr 8, 06:47 am PST
This post by Rick Altman is the fourth in our recently launched Slide Tips series.
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Sometimes, photos can tell too much
Those of us who came to the presentation community from graphics keep time by the evolution of digital photography. 1995…Kodak introduced the first digital camera in America, an $800 shoebox with 1MP of resolution. 2000…the first time I took a picture of a broken appliance and triumphantly entered Home Depot with my 2MP Olympus and its tiny LCD screen to say “Here, I need to replace this.” 2005…the first time my wife deleted an entire folder of photos and proclaimed she would never buy another digital camera.
These are not unique experiences. In fact, just the opposite – few industries have had such a profound impact on another as digital photography has had on presentations. We all remember our first PowerPoint experience, years before presenters knew how to import photos to their slides. For most of us, it was quite painful.
Therefore, you would think that I would be hailing the integration of photos to slides as a glorious development. Finally, relief from the endless and mind-numbing procession of boring bullet slides!
Well, not so fast.
There is no doubt that modern slide content is more colorful than that of a decade ago, and capable designers have woven incredible visuals into their messages today. However, it is now so easy to bring a photo to a slide, everyone is doing it, often with little regard for the photo’s appropriateness or suitability.
I find myself wishing on occasion that more people would take literally the advice of Bert Decker and just use black slides.
But that is not going to happen, what with every member of western civilization being a potential content creator with his or her digital camera, and more online stock photo libraries available than any one person could ever visit in a lifetime. And I wouldn’t want it to happen – I like photos. I love using meaningful photos in my slides, which in turn brings meaning to my message.
Here are three common issues that face unsuspecting slide designers when they leap into photo integration before they look.
1. Misuse of Contrast
If you were to poll a dozen professional photographers about the qualities of a good photo, it is likely that all of them would include contrast in their lists. Contrast creates energy, vitality, drama, tension and all of those other high-impact nouns that most of us don’t understand, while we nod knowingly anyway.
So it is no surprise that most presentation designers are drawn to photos with good contrast, like the one shown in Slide 1. This modern building taken from a cool angle has a nice edge to it, and it has lots of contrast. It would be a fine photo to integrate into a business-oriented message.
The first impulse of many (and it’s not an altogether bad impulse) is to size up the photo to cover the entire slide and use it as a background. Unfortunately, now the very quality that drew you to the photo will prove hazardous to your career, as the photo completely obscures the text in front of it, as Slide 2 shows. There is too much contrast.
There are all sorts of tricks you could apply to the text to improve its readability, like using a drop shadow or boxing it out, but the fact remains: this photo is too strong to serve as the background. Background images are not supposed to compete with foreground objects; when they do, they punish your audience for paying attention. That’s not good.
You don’t need to throw this photo away – you just need to make it sink into the background more. This is easily accomplished, across any modern version of PowerPoint, with a semi-transparent rectangle, drawn atop the entire photo. Fill it with black or navy, and set its transparency to about 25% to produce the look shown in Slide 3. The feel of the photo remains, but the contrast that destroyed readability has been removed. The tones and the contours are much more even.
There are other ways to accomplish this simple effect (Version 2007 can tint a photo as if it were your image-editing software), but the transparent rectangle is easy, flexible, and works with all versions of the software since XP. With it, you can experiment with layouts like the one in Slide 4, where you cover just a portion of the photo. You might then still face the problem of the photo being too prominent, but it’s worth exploring.
2. Too Specific
The typical dilemma goes something like this. You are creating a set of slides for, say, a life insurance company. You want to project serenity, security, peace of mind, and all of those other qualities that exist together only in the world of advertising.
Slide 1 exudes many of those qualities. Plus, it is well-composed and has good color. And that is precisely its problem: it is too literal. Your audience might wonder who this couple is and if they are supposed to know or recognize the couple. Even if they understand that the photo represents an abstract notion, there is an inherent disconnect because the photo has such strong features. How ironic that this photo would work better if it were a bit muddled.
And that is your task – to muddle this photo, using the Muddle tools that every good image editor has. Slide 2 shows the result of a two-minute venture with Corel PhotoPaint’s Crayon effect. Adobe Photoshop can produce a similar effect with its Rough Pastel and Spatter effects. Removing the sharpness of the photo does nothing to change its evocative quality – it is still clearly a couple enjoying a moment of serenity. But now your audience won’t spend even a second studying the minutiae of it. To integrate the text we used the same transparent rectangle technique, with one twist: The transparency is defined gradually across the black rectangle, from 100% on the left side to just 20% on the right.
Often less is more. Less detail provides more powerful imagery. Let your audience members use their own imagination to tell some of the story.
3. Too Much Focus
We thought it was the perfect photo. In the Editor’s Picks section at photos.com, we found a photo of a man in a hospital room with a caregiver behind him. It was ideal for a slide deck extolling the virtues of the Patient’s Bill of Rights.
Or so we thought.
We knew we might have a contrast issue (and of course, we knew we could solve that—see above), but what we really encountered was a sharpness issue. The photo we chose was perfectly exposed and optimally composed – too much so! The background, including the caregiver, was just too prominent, too sharp, too in-focus. Slide 1 shows the issue all too well, as once again the background takes too much attention away from the text and the patient in the foreground.
Most stock photo houses do not have a section entitled “Poorly Composed” or “Out-Of Focus” — the responsibility of mucking up a perfectly fine shot is yours entirely. Glibness aside, there are many legitimate reasons to add blur to a background, the two chief ones being to bring foreground elements into more prominence and to create a bit of drama. Photography 1A: photos with a long focal length (i.e. much of the photo is in focus) are descriptive; photos with a shallow focal length are dramatic.
With the help of image-editing software like Adobe Photoshop, or Corel’s PhotoPaint or Paint Shop Pro, it’s not terribly difficult to separate the patient and his pillow into a separate layer or object, floating above the background. Once done, you can apply a blur to the background, but not the object. That produces a photo that is much more effective. As Slide 2 shows, now the patient is center-stage, even from his perch on the left edge of the slide, and the text is much more readable against a blurred background.
If you are like most readers and contributors here at SlideShare, you have good ideas to circulate and you have good instincts about the visuals that could contribute to your delivery. Rarely is the case that you find the perfect photo online or take the perfect photo yourself. But with a bit of know-how and creative thinking, you can usually create the perfect scene in which to tell your story.
Slide Tips: Every Makeover is Different (Geetesh Bajaj)
Mar 25, 09:22 am PST
This post by Geetesh Bajaj is the third in our newly launched Slide Tips series.
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Doing makeovers of slides is such a satisfying task – maybe that is because removing the ugly and replacing it with near perfection is a reward in itself. Over the years, I have understood that the approach required to do any actual makeover is never the same – in the same way as the fingerprints of two humans don’t match, the approaches required to do various makeovers are dissimilar.
Suggesting makeover approaches is a large part of my work – that’s why I find it amusing to hear new schools of thought in the presentation sphere that promise to be a solution to all slide problems. These beliefs range from the no-bullet approach for slides to the total denouncement of slideware. Then there are opinions about keeping things simple and clean – and of providing more visual content. And there’s another school of thought that looks at creating diagrams, charts, and other info-graphic content in a way that’s more effective as is the debate between linear and linked presentations. Each of these approaches is unique and very useful in their own way – and properly applied, each of them may make a difference. But in the same way that a physician will not prescribe a drug for common cold to a patient suffering from body pain, the makeover artist will first examine the slides and then suggest an approach that may use, discard, or combine these approaches.
This brings me to the title of this post: “Every makeover is different”. If there ever was a middle ground that can balance the acceptance levels between purists and procrastinators, and for everyone from geeks to Gods, this is it! In the real world, targets have to be attained, deadlines have to be met, and slides need to be delivered to folks who need to make decisions. It’s such a fascinating world — and even if I did not mention this until now, rest assured that balancing between these approaches is so much fun!
Now that I have made you aware of the approaches, let us look at the amazing diversity in the slide world. Like every person in the world, every slide and every presentation is different. Just look at the content being uploaded to a site like SlideShare, and you’ll know what I am saying. Many of these slide presentations are intended for different audiences – but even if they were created for the same audiences, those audiences would expect slides to look distinctly different based on the content, the venue, the presenter, and the time. And what about where you are presenting – is it something being presented in front of a live audience, or is it a webcast, or are the slides just being emailed? That would make a difference too!
Combine those approaches and the sheer diversity of slides being created, and you can put them together like a warp and weft to create your own makeover strategy. Make a habit of combining the approaches and the differences – and then weave them together in pure harmony to weave the fabric of your makeover – this is so much like evolving dissimilarity to evenness. The result is that you end up with a different, harmonious makeover each time – something so different and individual that even you may not be able to replicate it again.
OK – I agree that I may have input a lot of poetic accord in the disarray – and you are just looking for a set of no-brainer guidelines. So what’s here for you? Try working with these concepts:
- See your slides, and try to find similarity: See the slides you need to makeover with a completely open mind several times. Always see the slides in sequence, and then go back and forth often. Look for similarities between the slides in an attempt to find a common thread. This is not as difficult as it sounds, even the most dissimilar set of slides often have similarities that you may have not noticed earlier; viewing them multiple times will bring them forth.
- Make note of these similarities – if you get some ideas when you make the note, jot them as well.
- If you are creating this makeover for someone, do ask them if they have some fixed visual styles – maybe color, branding elements, layout, fonts, etc. This might first seem like a limitation but combine the similarities explored earlier with these fixed concepts and you have a fair idea of where you are headed. In addition, this will avoid you having to do costly mistakes that need to be corrected later. The left part of the human mind is great at getting adjusted to concepts that cannot be changed – thus leaving the right side with so much more creative freedom.
- Go ahead and make changes. First start with changes that will affect all or most slides.
- Thereafter go with the changes that affect only one or few slides.
- View the entire presentation. Make a note of any interruption in the flow of one slide to the other as far as the design, content, or navigation is concerned. Try and improve those aspects.
- And then start all over again. Repeat the process until you feel good about the presentation.
Even beyond these guidelines, the best way to get more comfortable with creating better makeover strategies is by doing more makeovers. I wrote an entire book on PowerPoint makeovers with Echo Swinford - PowerPoint 2007 Complete Makeover Kit. Get a copy of the book and try out all the makeovers. All sample files are included on the CD attached with the book. Once you have done a few makeovers, you’ll find a method in the madness!
And remember that every makeover is different.
FriendFeed now supports SlideShare
Mar 25, 05:23 am PST
Just wanted to let our users know that FriendFeed now supports SlideShare. The thumbnails of the slideshows will show up in your FriedFeed as well. Cool!

How to turn off the “Related Feed” at the end of embedded slideshows
Mar 11, 02:02 am PST
We’ve had queries from some users regarding turning off related slideshows at the end of your embedded presentations. While our developers are working on an automated feature, we do have a quick temporary fix for the moment.
All you’ve got to do is locate the following lines in your embed code and add &rel=0 at the end of the URL; this needs to be done at two places in the embed code.
<param name="movie" value="http://static.slideshare. net/swf/ssplayer2.swf?doc=somr-the-social-media&rel=0" />
and
<embed src="http://static.slideshare. net/swf/ssplayer2.swf?doc=somr-the-social-media&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355">
The rest of the code remains the same. Please let us know in case you face problems with this.



