Weekend Reading: What We Can Learn From the World Cup

With the World Cup coming to a close on Sunday, what key learnings can we take away? From marketing to setting up shop, there was a lot more going on at Brazil 2014 than just football. Here are some insights to carry beyond the field.

Marketing in the Moment

See how top brands like Nike, Beats and McDonald’s leveraged the World Cup to create five brilliant ads that promoted both the World Cup and their brand:

Brazil: Your Future Startup Base?

What’s beyond the walls of the World Cup stadium? It could be your next startup. Check out this 15-minute guide for everything you need to know to start a company in Brazil:

Reaching a Global Audience

The World Cup hasn’t been the only major sporting event this year — we’ve also had the NBA Finals and Stanley Cup, among others. View the lessons learned from these major sporting events for reaching a global audience.

3 Responses to “Weekend Reading: What We Can Learn From the World Cup”

  1. Pamela Rose Vitale

    that we love World Football in the US and we should add more ad and programming to it in the sports arena of this country. People like me have been a fan of World Football since the 70s and Pele was one of my major hero’s as a little player myself. Take it seriously that some of us have been waiting for this to happen for 35+ years. Snap out of it USA.

  2. Naukri Box

    Wonderful website. Lots of useful information here. I’m sending it to some friends. I would like to see extra posts like this…