1 million views on SlideShare: Can you reach that?
Facebook content strategist Jonathon Colman thinks so. The SlideShare power user recently hit 1 million views on SlideShare.
“With the right methods and approach, just about anyone can reach 1 million views on SlideShare,” he wrote in a post on his blog.
It took Colman 37 SlideShares over seven years to hit the 1 million mark, joining about 1,000 other SlideShare users who’ve done so, too. He uploaded his first deck — a presentation on leveraging social networks — in July 2007. His most popular presentation, part of a SlideShare upload campaign, is “What I Carry: 10 Tools for Success,” which has fetched more than 307,000 views.
At Colman offers tips for hitting 1 million views on SlideShare:
-Invest Time in the SlideShare Community
“SlideShare isn’t just a repository for PowerPoint files. It’s a community. And like any community – real or virtual – you get out of it what you put into it,” he writes.
Colman has favorited more than 3,000 presentations and followed more than 2,400 accounts. He visits SlideShare every morning to engage with others.
“I’ve grown to love discovering new presentations from new speakers and sharing them out. It’s part of why I’m regularly listed on the Who to Follow on SlideShare list. The SlideShare community produces a lot of great content and I’ve learned quite a bit about all kinds of fields outside of my own. Time well spent,” Colman writes.
-Better Your Decks by Learning From Others
You can’t get tons of views without giving viewers something they actually want to click through and read. In other words, create killer content.
Of course that’s easier said than done. Colman suggests watching TED Talks online or turning to local community presentations to learn from others and hone your presentation creation skills.
“The more you see people present, share experiences, get their audience engaged, and communicate and teach new ideas, the better you’ll be able to do all those things yourself. And not just when you present, but in your daily life and relationships as well,” Colman writes.
-Support Others by Sharing Their Work
As the saying goes, if you scratch my back, I’ll scratch yours. The same goes for sharing: If you share someone else’s deck, they’re likely to share yours. Colman calls this third tip the “key” to reaching 1 million views.
He writes: “If it moves you, inspires you, changes your mind, or teaches you something new, then it’s worth sharing.”