Weekend Reading: Tips for Branding Yourself on SlideShare

Coke. Nike. Google. Louis Vuitton. And you.

Just as big companies brand themselves, it’s just as important that you create an identifiable name for yourself, too, these days. What do you stand for, and how will you share it with the world?

Matthew Capala, head of search and inbound marketing at Profero, shares 7 tips on Medium for utilizing SlideShare to strengthen your personal brand.  “It is also a great medium for introverts interested in self-promotion because you don’t need to get in front of the camera or a big audience,” he says. His No. 1 tip? “It’s all about the storytelling.”

More advice from Capala on creating a SlideShare for personal branding:

- Ditch the Job Title: Your job title should never be the first thing you mention — first answer how you can help others, he says. “Powerhouse brands weave an enchanting story around how the brand can benefit individuals. Be the benefit.”

Create a Slogan: Big brands have one; so should you. Your slogan — what best describes you and how you can be of service to others — should be the centerpiece of your SlideShare. Make it something people can connect with.

- Go Off-Topic: Speaking of connection, people connect best with other people they can relate to. Post something about yourself unrelated to business, whether it be a favorite hobby or interesting skill.

Here’s Capala’s SlideShare on himself:

Read his full article on Medium: “7 Proven Tips for Using SlideShare for Personal Branding”

Have you used SlideShare to enhance your personal brand? Share your tips below!

READ MORE: 4 Tips to Creating a Visual Resume That Stands Out

Creative Commons License
Personal Branding Formula by Stefano Principato is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at http://www.flickr.com/photos/stefano_principato/5135317646/.

5 Responses to “Weekend Reading: Tips for Branding Yourself on SlideShare”

  1. Azhan

    How do I compare with those mega brands like Coke. Nike. Google. & Louis Vuitton? It depends on my efforts to follow them. It is not fair to compare with the brands with billions of capital with the small business but we can follow what they did… I just put my business live on my blog: http://saidinaxlcanopy.blogspot.com and link to my website http://www.saidinaxlcanopy.com.my . I tell them what are most like the mega brands do. Now I am going to use slideshare.net to break the rules. Try to follow them and build a healthy competition….

  2. Matthew Capala

    Good luck Azhan. Yes, break the rules and do what the big brands do – brand yourself.

  3. Azhan

    Thank you Matthew. I saw and gone through your blog. It is very interesting and informative. No wonder it has high traffics. cheers…

  4. Spook SEO

    I think, inforgraphics would be the trend next month for the Google udpate. And slideshare could be the candidate for the infographics cloud storage. Posting an Off-Topic in an infographics presentation would a great tactics too.